The database
Every brand we've reviewed, in one place
The complete index of every product brand we've vetted for ingredient safety and independence. Search it, filter it, and jump straight to the full review. New reviews land here automatically.
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- brands scored
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- flagged corporate
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The register 164 brands
100% PURE Fruit-pigmented clean haircare, bootstrapped and founder-owned. Shampoo 7/10 Independent 3rd Rock Sunblock A chemist-founded mineral sunblock with a patented chelated zinc oxide and food-grade inactives. Sunscreen 8/10 Independent Acure Performance-driven clean beauty at drugstore prices. 100% vegan. Shampoo 8/10 Independent Aisle Reusable pads and period underwear, SGS-tested PFAS-free. Period Care 9/10 Independent Alaffia Fair trade body care from Togo. Community-empowering shea butter products. Body Wash 8/10 Independent Aleavia Short-ingredient, fragrance-free prebiotic body wash from a founder-owned company. Body Wash 8/10 Independent All Good Farm-rooted, women-owned B Corp making EWG-Verified zinc sunscreens with calendula and green tea. Sunscreen 8/10 Independent Annmarie Skin Care MADE SAFE-certified, wildcrafted botanical skincare from a founder-owned company. Skincare 9/10 Independent Anointment Natural Skin Care A woman-owned New Brunswick maker handcrafting small-batch, certified-organic baby balms. Baby & Kids 6/10 Independent Antonym Cosmetics Organic-forward color cosmetics in bamboo, made with ECOCERT-certified ingredients, by a working makeup artist. Makeup 9/10 Independent AspenClean A family business whose cleaners are EWG Verified. Cleaning 10/10 Independent ATTITUDE A Canadian brand offering EWG Verified products. Check the exact formula and certification. Shampoo 10/10 Independent Au Naturale A Green Bay clean-beauty brand that turned away VC to stay founder-controlled. Makeup 9/10 Independent Aunt Fannie's Vinegar-based cleaning and pest solutions. Food-based ingredients throughout. Cleaning 9/10 VC-Backed Avasol A waterman's plastic-free stick with the highest zinc of the set, 24.5% non-nano. Sunscreen 8/10 Independent Aveeno Protect + Refresh Aerosol Sunscreen The "gentle" Aveeno aerosol caught in the 2021 benzene sunscreen recall. Sunscreen 4/10 Acquired Axiology Bootstrapped, zero-waste makeup made with 10 ingredients or fewer. Makeup 10/10 Independent Baby Mantra A sisters’ family business, bootstrapped, with an EWG Verified line. Baby & Kids 8/10 Independent Badger Second-generation family B Corp; a 4-ingredient, unscented 22.5% non-nano zinc sunscreen. Sunscreen 10/10 Independent Banana Boat Hair & Scalp Sunscreen Spray Recalled in 2022 after benzene was found coming from the spray propellant. Sunscreen 3/10 Acquired Bare Performance Nutrition Veteran-founded sports nutrition, every batch Informed Sport certified. Supplements 8/10 VC-Backed BareBaby Organics A chemist dad and mom’s tear-free, eczema-friendly baby wash and lotion. Baby & Kids 9/10 Independent Bathing Culture Mind and body wash in a reusable glass bottle. Organic and wildcrafted. Body Wash 9/10 Independent Beauty By Earth Family-owned, unfunded Texas brand built on non-nano zinc and clean labels. Sunscreen 8/10 Independent Bend Soap Company Raw goat-milk soap and body care from a family farm. Body Wash 9/10 Independent Bite Plastic-free toothpaste bits from a bootstrapped, founder-controlled B Corp. Oral Care 8/10 Independent Blueland Tablet-based cleaners. Buy the bottle once, refill with dissolvable tablets forever. Cleaning 8/10 VC-Backed Blume Organic-cotton period care from two founder sisters. Period Care 8/10 VC-Backed Branch Basics Unscented concentrate for several labeled cleaning dilutions. Does not disinfect. Cleaning 10/10 Independent Brut & Sure Aerosol Antiperspirants Six Brut and Sure aerosols recalled in 2022 for benzene in the propellant. Deodorant 3/10 Acquired Butterbean Organics A mom-of-five's 6-ingredient sunscreen: 22% non-nano uncoated zinc in certified-organic oils. Sunscreen 9/10 Independent California Baby Still solely founder-owned at nearly 30 years, made in her own LA facility, off her own farm. Baby & Kids 7/10 Independent Carina Organics Simple, sulfate-free hair and body care from a Canadian family business since 1972. Shampoo 9/10 Independent Chagrin Valley Soap & Salve Family-made organic bar soap from a kitchen hobby turned Ohio workshop. Body Wash 9/10 Independent City Color / Contour Effects (Beauty Plus Global) Five City Color / Contour Effects products the FDA confirmed contained asbestos in 2019. Makeup 1/10 Acquired Claire's Talc Eye Shadow & Powder Tween cosmetics the FDA confirmed contained asbestos in 2019. Makeup 1/10 Acquired Clearasil Benzoyl Peroxide Acne Cream Flagged by third-party testing for very high benzene: a lawsuit defendant (not FDA-recalled). Skincare 4/10 Acquired Cocokind Affordable, no-drama skincare from a founder who puts the cost breakdown on the box. Skincare 8/10 Independent Colgate Total (Original Triclosan Formula) Contained the antibacterial triclosan until Colgate reformulated it out in 2019. Oral Care 4/10 Acquired Common Good Refillable cleaning products sold in beautiful glass bottles. Minimal, effective formulas. Cleaning 9/10 Independent Coppertone Pure & Simple Baby SPF 50 Spray A clean mineral baby sunscreen: recalled in 2021 when benzene turned up in the propellant. Baby & Kids 4/10 Acquired CoverGirl Waterproof Mascara A PFAS lawsuit over its waterproof mascaras was dismissed for lack of standing. Makeup 5/10 Acquired Creme of Nature Hair Relaxer Revlon chemical relaxer named in the hair-relaxer cancer litigation. Shampoo 2/10 Acquired DAME The world's first reusable tampon applicator, from a UK B Corp. Period Care 8/10 VC-Backed Dark & Lovely / Optimum Hair Relaxers L'Oréal chemical hair relaxers named in the uterine-cancer relaxer litigation. Shampoo 2/10 Acquired Davids EWG Verified, family-owned toothpaste in a recyclable metal tube. Oral Care 9/10 Independent DivaCup The original FDA-cleared menstrual cup, family-owned for two decades. Period Care 9/10 Independent Dove, Nexxus & TRESemmé Dry Shampoos Unilever aerosol dry shampoos recalled in 2022 after benzene was found. Shampoo 3/10 Acquired Dr. Bronner's Family-owned since 1948. Fair trade, organic, and uncompromisingly transparent. Body Wash 10/10 Independent Dropps Plastic-free laundry and dish pods from a Certified B Corp. Cleaning 8/10 VC-Backed Each & Every Formula research with independent-ownership status currently unverified. Deodorant 10/10 Ownership unverified Earth Breeze Liquidless laundry sheets that dissolve in water. Plastic-free packaging. Cleaning 8/10 Independent Earth Mama Organics Nurse-founded and still independent: EWG-rated-1 organic mineral sunscreen with 25% non-nano zinc. Sunscreen 9/10 Independent Ecco Bella A 1990s New Jersey natural-beauty pioneer still run by its founder. Makeup 9/10 Independent ECOS A family-owned cleaning brand that has stayed independent since 1967. Cleaning 9/10 Independent Elate Beauty Founder-owned, B Corp refillable makeup: you buy the refill, not the packaging. Makeup 10/10 Independent Erbaviva A founder-owned organic pioneer since 1996: USDA Organic, Demeter Biodynamic, and B Corp. Baby & Kids 9/10 Independent Ere Perez Natural Cosmetics Award-winning makeup built from avocado, beetroot, and carrot, still family-owned. Makeup 9/10 Independent evanhealy Whole-plant, regenerative-organic skincare from a founder-owned family company. Skincare 8/10 Independent Everyone by EO Affordable clean body wash from the EO family. Non-GMO verified. Body Wash 9/10 Independent Fat and the Moon Small-batch herbal body care from a founding herbalist in the California foothills. Deodorant 8/10 Independent Fillaree Refillable plant-based soap and cleaners from a woman-owned North Carolina maker. Cleaning 8/10 Independent Fitglow Beauty Founder-run Canadian skincare-makeup, Leaping Bunny certified since day one. Makeup 8/10 Independent Force of Nature An appliance that makes an EPA-registered disinfecting solution. Follow the label directions. Cleaning 10/10 Independent Gabriel Cosmetics / Zuzu Luxe A founder-built natural-beauty house since 1992, with Zuzu Luxe as its bolder color line. Makeup 10/10 Independent Garden of Life "Organic" plant protein: owned by Nestlé, and flagged by Consumer Reports for lead. Supplements 3/10 Acquired Georganics B Corp, plastic-free oral care: clay toothpaste and oil-pulling mouthwash. Oral Care 9/10 Independent Gressa Skin A tiny, founder-run botanical house whose serum-foundation treats skin as it covers. Makeup 10/10 Independent Hawaiian Tropic "Reef Friendly" Sunscreen Marketed "reef friendly" while under active greenwashing litigation over its chemical filters. Sunscreen 3/10 Acquired HealthyBaby A serial clean-CPG founder’s second act: one of the most-certified baby lines on the market. Baby & Kids 9/10 VC-Backed hello Kids Toothpaste Colgate's "hello" kids toothpaste named in 2025 lawsuits alleging lead. Oral Care 3/10 Acquired Here We Flo Female-founded B Corp: organic cotton and OEKO-TEX bamboo. Period Care 8/10 VC-Backed HiBAR Salon-quality shampoo and conditioner bars with zero plastic. Shampoo 8/10 Independent Huel VC-backed meal-replacement brand: Consumer Reports said "do not consume" its Black Edition. Supplements 3/10 VC-Backed Humble Brands Simple, effective natural deodorant. No baking soda option available. Deodorant 9/10 Independent Innersense Organic Beauty Clean haircare that salon professionals actually use. USDA Organic ingredients. Shampoo 9/10 Independent Jigsaw Health Family-owned minerals: every batch tested, results published. Supplements 9/10 Independent Johnson's Baby Powder (Talc) The talc powder at the center of tens of thousands of asbestos cancer lawsuits. Baby & Kids 2/10 Acquired Jones Road Beauty Bobbi Brown's self-funded second act: the family-owned home of "no-makeup makeup." Makeup 6/10 Independent joni Organic, plant-based period care from a founder-run Canadian brand. Period Care 8/10 VC-Backed Just Ingredients Bootstrapped family brand: transparent, but with lead findings. Supplements 6/10 Independent Justice "Just Shine Shimmer Powder" Tween shimmer powder found to contain asbestos and heavy metals in 2017. Makeup 1/10 Acquired Knix Leakproof-underwear brand owned by Essity, and it settled a PFAS class action too. Period Care 3/10 Acquired Koala Eco Made Safe-certified Australian plant-based cleaning (founder-run, with a Series A). Cleaning 8/10 VC-Backed Kokua Sun Care Hawaii-made, 25% non-nano zinc sunscreen packed with Hawaiian antioxidants and zero fragrance. Sunscreen 9/10 Independent L'Oréal & Maybelline Waterproof Mascaras PFAS lawsuits over its waterproof mascaras were dismissed by the courts for lack of standing. Makeup 5/10 Acquired La Roche-Posay Effaclar Duo Acne Treatment A premium "derm" benzoyl-peroxide treatment recalled for benzene in 2025. Skincare 3/10 Acquired Legion Athletics Founder-owned, fully-dosed formulas, lab results published. Supplements 9/10 Independent Lena Cup Made-in-USA medical-grade silicone cups. Period Care 8/10 Independent Lily Lolo British hand-blended mineral makeup, still run by its founder. Makeup 10/10 Independent Little Seed Farm Goat-milk soap and baking-soda-free deodorant from a husband-and-wife Tennessee farm. Deodorant 9/10 Independent Mad Hippie Affordable, well-formulated actives from an unfunded husband-and-wife company. Skincare 8/10 Independent Manda Food-grade thanaka-and-zinc sun paste from a surfer-founded, fiercely independent brand. Sunscreen 8/10 Independent Marie Veronique Chemist-founded, barrier-focused clean skincare from an unfunded family company. Skincare 8/10 Independent Maxim Hygiene Products Family-made organic cotton: with a materials caveat we disclose. Period Care 6/10 Independent Maya Chia Chia-oil-powered face oils and serums from a one-founder, no-investors company. Skincare 8/10 Independent MDSolarSciences Dermatologist-founded SPF: a strong 100% mineral hero inside a mixed mineral-and-chemical line. Sunscreen 6/10 VC-Backed Megababe Aluminum-free, baking-soda-free, and self-funded by its founder. Deodorant 8/10 Independent Meliora Cleaning Products Every ingredient listed on the label, every time. B Corp and Made SAFE. Cleaning 10/10 Independent Meow Meow Tweet Zero-waste, vegan deodorant from a founder-run B Corp making it by hand. Deodorant 9/10 Independent Molly's Suds Born from loss. Laundry products free of the 700+ ingredients on their Never List. Cleaning 9/10 Independent Moon Valley Organics Farm-made herbal soaps and body wash from a family organic farm in Washington. Body Wash 9/10 Independent Motherlove Herbal Company Two generations of one family, whole-plant baby balms, and a B Corp conscience. Baby & Kids 10/10 Independent Naked Nutrition Founder-owned minimalist protein: with one product to avoid. Supplements 7/10 Independent Native Deodorant A "72-hour odor protection" false-advertising suit against the P&G-owned brand was dismissed. Deodorant 7/10 Acquired Natracare The original organic, plastic-free period: now employee-owned. Period Care 10/10 Independent Nature’s Baby Organics A small, privately-owned California brand built by a mother for eczema-prone skin. Baby & Kids 7/10 Independent Necessaire Body care that treats your skin below the neck like skincare, made by a B Corp. Skincare 8/10 VC-Backed Neutrogena Beach Defense Sunscreen Spray Aerosol sunscreen voluntarily recalled in 2021 after benzene was found in it. Sunscreen 3/10 Acquired nixit One suction-free menstrual disc, 100% founder-owned. Period Care 9/10 Independent No Pong Cult Australian "anti-odourant" balm from a bootstrapped husband-and-wife team. Deodorant 8/10 Independent Nordic Naturals Family-owned omega-3s, every batch third-party tested. Supplements 9/10 Independent NOW Foods Family- and employee-owned since 1968, with its own analytical lab. Supplements 8/10 Independent Old Spice & Secret Aerosol Antiperspirants Aerosol antiperspirants recalled in 2021 after benzene was found in the propellant. Deodorant 3/10 Acquired Optimum Nutrition The Gold Standard whey brand: owned by Glanbia; its Serious Mass was flagged for arsenic. Supplements 4/10 Acquired Ora Organic Angel-backed, founder-led organic plant supplements. Supplements 8/10 Independent Organyc Family-owned organic cotton: with one materials caveat we disclose. Period Care 6/10 Independent Osmia Doctor-founded bar soaps, still owned by the woman who made them. Body Wash 8/10 Independent Pantene, Aussie & Herbal Essences Dry Shampoos P&G recalled ~32 aerosol dry shampoos and conditioners in 2021 for benzene. Shampoo 3/10 Acquired PiperWai Activated-charcoal deodorant; the original jar contains baking soda and essential oils. Deodorant 9/10 Independent Pixie Cup Affordable menstrual cups with a one-for-one give-back. Period Care 8/10 Independent Plaine Products Refillable shampoo and conditioner from a women-owned B Corp. Shampoo 8/10 Independent Pretty Frank The family-run natural deodorant that tells it like it is. Deodorant 9/10 Independent Primally Pure Farm-to-body deodorant made with tallow and organic ingredients. Family-owned. Deodorant 10/10 Independent Proactiv Emergency Blemish Relief Cream Benzoyl-peroxide acne cream recalled in 2025 after FDA testing found benzene. Skincare 3/10 Acquired Province Apothecary Founder-led Canadian organic skincare (with a minority growth investor). Skincare 8/10 VC-Backed Q for Quinn GOTS + OEKO-TEX certified organic period underwear. Period Care 9/10 Independent Rahua Rainforest-oil haircare from a founder-owned, bootstrapped company. Shampoo 8/10 Independent Raw Elements USA Lifeguard-founded, certified-natural zinc sunscreen with an all-organic, plastic-free ethos. Sunscreen 9/10 Independent Real Purity A roll-on natural deodorant from a fourth-generation family lab. Deodorant 8/10 Independent Redmond Earthpaste A five-ingredient bentonite clay toothpaste from a Utah family company that owns its own mine. Oral Care 9/10 Independent Rejuva Minerals Family-run mineral makeup, EWG Verified on much of the line, including a rare mica-free foundation. Makeup 9/10 Independent RiseWell Dentist-made hydroxyapatite toothpaste from a bootstrapped family business. Oral Care 9/10 Independent River Organics Hand-poured, plastic-free vegan lip and cheek color from a small North Carolina indie. Makeup 10/10 Independent Saalt Sustainable period and body care: cups, discs, and PFAS-tested underwear. Period Care 9/10 Independent Saie Founder-controlled clean makeup for sensitive skin: glowy, skincare-grade, and profitable. Makeup 9/10 VC-Backed Seeking Health Founder-owned methylated vitamins, ISO-lab tested. Supplements 8/10 Independent Sienna Naturals Clean haircare designed specifically for textured hair. Black woman-founded. Shampoo 9/10 VC-Backed SLMD Benzoyl Peroxide Acne Lotion Dr. Pimple Popper's benzoyl-peroxide lotion: recalled for benzene in 2025. Skincare 3/10 Independent Soapwalla The cult deodorant cream a lawyer-turned-maker built by hand in Brooklyn. Deodorant 9/10 Independent Solara Suncare Female-founded, 100%-independent clean SPF: fragrance-free 18% non-nano zinc for reactive skin. Sunscreen 9/10 Independent Stream2Sea A cosmetic chemist's aquatic-tested 19% non-nano zinc, EWG Verified and reef-focused. Sunscreen 10/10 Independent Suave 24-Hour Aerosol Antiperspirant Recalled in 2022 for benzene; a ~$2M class-action settlement followed. Deodorant 3/10 Acquired Substance (by The Matter Company) A herbalist-founded Toronto house whose "Substance Baby" line proves gentle can still mean whole-plant. Baby & Kids 9/10 Independent Suntegrity Bootstrapped, 100%-founder-owned clean-beauty brand born from one family's melanoma loss. Sunscreen 8/10 Independent Sunwarrior Founder- and management-owned plant protein, ISO-lab tested. Supplements 8/10 Independent The Period Company Affordable period underwear with UL "PFAS not detected" on every product. Period Care 9/10 Independent The Unscented Company Truly fragrance-free cleaning and body basics from a founder-run Canadian B Corp. Cleaning 7/10 Independent Thinx The period-underwear pioneer: bought by Kimberly-Clark, and it settled a PFAS class action. Period Care 3/10 Acquired Three Ships Plant-powered, EWG Verified serums and creams from two founders who kept control. Skincare 9/10 VC-Backed Tom's of Maine Kids Toothpaste (Silly Strawberry) A 2025 class action alleges lead and arsenic in the "natural" kids toothpaste. Oral Care 3/10 Acquired Tower 28 Beauty The eczema-founder's clean makeup: first brand 100% compliant with the National Eczema Association standard. Makeup 7/10 VC-Backed Tropic Skincare Susie Ma bought back full control in 2023; her Skin Shade line is 100% non-nano mineral. Sunscreen 8/10 Independent Tru Earth Plastic-free laundry detergent sheets from an independent B Corp. Cleaning 6/10 VC-Backed Truly Free Home Cleaning products designed for chemically sensitive families. Refill pouches, not plastic bottles. Cleaning 9/10 Independent Truvani Founder-run clean protein, tested for heavy metals and glyphosate. Supplements 9/10 VC-Backed Two Peas Organics A parent-founded, Leaping Bunny mineral sunscreen: 25% non-nano zinc in certified-organic oils. Sunscreen 9/10 Independent Uncle Harry's Family-run, Ayurvedic-inspired remineralizing toothpaste and tooth powder. Oral Care 8/10 Independent Ursa Major Vermont-made clean haircare and skincare from a certified B Corp. Shampoo 8/10 VC-Backed Vermont Soap Family-run organic castile and bar soap from Vermont since 1992. Body Wash 9/10 Independent Viv for your V Plastic-free, organic-cotton period care from a Forbes 30-Under-30 founder. Period Care 8/10 VC-Backed Waxhead A 5-ingredient, non-nano zinc sunscreen from a family shop that EWG scores a perfect 1. Sunscreen 9/10 Independent Weleda A century-old natural skincare maker owned by a foundation, not a beauty conglomerate. Skincare 8/10 Independent Wellnesse Hydroxyapatite toothpaste from Wellness Mama, run as a founder-owned B Corp. Oral Care 9/10 Independent