The Directory
Every brand we've reviewed, in one place
The complete index of every product brand we've vetted for ingredient safety and independence. Search it, filter it, and jump straight to the full review. New reviews land here automatically.
Sort
164 brands
100% PURE Fruit-pigmented clean haircare, bootstrapped and founder-owned. Shampoo Ingredients 7/10 Ownership Independent Review 3rd Rock Sunblock A chemist-founded mineral sunblock with a patented chelated zinc oxide and food-grade inactives. Sunscreen Ingredients 8/10 Ownership Independent Review Acure Performance-driven clean beauty at drugstore prices. 100% vegan. Shampoo Ingredients 8/10 Ownership Independent Review Aisle Reusable pads and period underwear, SGS-tested PFAS-free. Period Care Ingredients 9/10 Ownership Independent Review Alaffia Fair trade body care from Togo. Community-empowering shea butter products. Body Wash Ingredients 8/10 Ownership Independent Review Aleavia Short-ingredient, fragrance-free prebiotic body wash from a founder-owned company. Body Wash Ingredients 8/10 Ownership Independent Review All Good Farm-rooted, women-owned B Corp making EWG-Verified zinc sunscreens with calendula and green tea. Sunscreen Ingredients 8/10 Ownership Independent Review Annmarie Skin Care MADE SAFE-certified, wildcrafted botanical skincare from a founder-owned company. Skincare Ingredients 9/10 Ownership Independent Review Anointment Natural Skin Care A woman-owned New Brunswick maker handcrafting small-batch, certified-organic baby balms. Baby Care Ingredients 6/10 Ownership Independent Review Antonym Cosmetics Organic-forward color cosmetics in bamboo, made with ECOCERT-certified ingredients, by a working makeup artist. Makeup Ingredients 9/10 Ownership Independent Review AspenClean A family business whose cleaners are EWG Verified. Cleaning Ingredients 10/10 Ownership Independent Review ATTITUDE EWG Verified across their entire line. Carbon-neutral and family-owned. Multi-Category Ingredients 10/10 Ownership Independent Review Au Naturale A Green Bay clean-beauty brand that turned away VC to stay founder-controlled. Makeup Ingredients 9/10 Ownership Independent Review Aunt Fannie's Vinegar-based cleaning and pest solutions. Food-based ingredients throughout. Cleaning Ingredients 9/10 Ownership VC-Backed Review Avasol A waterman's plastic-free stick with the highest zinc of the set, 24.5% non-nano. Sunscreen Ingredients 8/10 Ownership Independent Review Aveeno Protect + Refresh Aerosol Sunscreen The "gentle" Aveeno aerosol caught in the 2021 benzene sunscreen recall. Sunscreen Ingredients 4/10 Ownership Acquired Review Axiology Bootstrapped, zero-waste makeup made with 10 ingredients or fewer. Makeup Ingredients 10/10 Ownership Independent Review Baby Mantra A sisters’ family business, bootstrapped, with an EWG Verified line. Baby Care Ingredients 8/10 Ownership Independent Review Badger Second-generation family B Corp; a 4-ingredient, unscented 22.5% non-nano zinc sunscreen. Sunscreen Ingredients 10/10 Ownership Independent Review Banana Boat Hair & Scalp Sunscreen Spray Recalled in 2022 after benzene was found coming from the spray propellant. Sunscreen Ingredients 3/10 Ownership Acquired Review Bare Performance Nutrition Veteran-founded sports nutrition, every batch Informed Sport certified. Supplements Ingredients 8/10 Ownership VC-Backed Review BareBaby Organics A chemist dad and mom’s tear-free, eczema-friendly baby wash and lotion. Baby Care Ingredients 9/10 Ownership Independent Review Bathing Culture Mind and body wash in a reusable glass bottle. Organic and wildcrafted. Body Wash Ingredients 9/10 Ownership Independent Review Beauty By Earth Family-owned, unfunded Texas brand built on non-nano zinc and clean labels. Sunscreen Ingredients 8/10 Ownership Independent Review Bend Soap Company Raw goat-milk soap and body care from a family farm. Body Wash Ingredients 9/10 Ownership Independent Review Bite Plastic-free toothpaste bits from a bootstrapped, founder-controlled B Corp. Oral Care Ingredients 8/10 Ownership Independent Review Blueland Tablet-based cleaners. Buy the bottle once, refill with dissolvable tablets forever. Cleaning Ingredients 8/10 Ownership VC-Backed Review Blume Organic-cotton period care from two founder sisters. Period Care Ingredients 8/10 Ownership VC-Backed Review Branch Basics One concentrate replaces every cleaner in your home. Made SAFE certified. Cleaning Ingredients 10/10 Ownership Independent Review Brut & Sure Aerosol Antiperspirants Six Brut and Sure aerosols recalled in 2022 for benzene in the propellant. Deodorant Ingredients 3/10 Ownership Acquired Review Butterbean Organics A mom-of-five's 6-ingredient sunscreen: 22% non-nano uncoated zinc in certified-organic oils. Sunscreen Ingredients 9/10 Ownership Independent Review California Baby Still solely founder-owned at nearly 30 years — made in her own LA facility, off her own farm. Baby Care Ingredients 7/10 Ownership Independent Review Carina Organics Simple, sulfate-free hair and body care from a Canadian family business since 1972. Shampoo Ingredients 9/10 Ownership Independent Review Chagrin Valley Soap & Salve Family-made organic bar soap from a kitchen hobby turned Ohio workshop. Body Wash Ingredients 9/10 Ownership Independent Review City Color / Contour Effects (Beauty Plus Global) Five City Color / Contour Effects products the FDA confirmed contained asbestos in 2019. Makeup Ingredients 1/10 Ownership Acquired Review Claire's Talc Eye Shadow & Powder Tween cosmetics the FDA confirmed contained asbestos in 2019. Makeup Ingredients 1/10 Ownership Acquired Review Clearasil Benzoyl Peroxide Acne Cream Flagged by third-party testing for very high benzene — a lawsuit defendant (not FDA-recalled). Skincare Ingredients 4/10 Ownership Acquired Review Cocokind Affordable, no-drama skincare from a founder who puts the cost breakdown on the box. Skincare Ingredients 8/10 Ownership Independent Review Colgate Total (Original Triclosan Formula) Contained the antibacterial triclosan until Colgate reformulated it out in 2019. Oral Care Ingredients 4/10 Ownership Acquired Review Common Good Refillable cleaning products sold in beautiful glass bottles. Minimal, effective formulas. Cleaning Ingredients 9/10 Ownership Independent Review Coppertone Pure & Simple Baby SPF 50 Spray A clean mineral baby sunscreen — recalled in 2021 when benzene turned up in the propellant. Baby Care Ingredients 4/10 Ownership Acquired Review CoverGirl Waterproof Mascara A PFAS lawsuit over its waterproof mascaras was dismissed for lack of standing. Makeup Ingredients 5/10 Ownership Acquired Review Creme of Nature Hair Relaxer Revlon chemical relaxer named in the hair-relaxer cancer litigation. Hair Care Ingredients 2/10 Ownership Acquired Review DAME The world's first reusable tampon applicator, from a UK B Corp. Period Care Ingredients 8/10 Ownership VC-Backed Review Dark & Lovely / Optimum Hair Relaxers L'Oréal chemical hair relaxers named in the uterine-cancer relaxer litigation. Hair Care Ingredients 2/10 Ownership Acquired Review Davids EWG Verified, family-owned toothpaste in a recyclable metal tube. Oral Care Ingredients 9/10 Ownership Independent Review DivaCup The original FDA-cleared menstrual cup, family-owned for two decades. Period Care Ingredients 9/10 Ownership Independent Review Dove, Nexxus & TRESemmé Dry Shampoos Unilever aerosol dry shampoos recalled in 2022 after benzene was found. Shampoo Ingredients 3/10 Ownership Acquired Review Dr. Bronner's Family-owned since 1948. Fair trade, organic, and uncompromisingly transparent. Body Wash Ingredients 10/10 Ownership Independent Review Dropps Plastic-free laundry and dish pods from a founder-led B Corp. Cleaning Ingredients 8/10 Ownership VC-Backed Review Each & Every Worry-free deodorant with only EWG Verified ingredients. Dead Sea salt powered. Deodorant Ingredients 10/10 Ownership VC-Backed Review Earth Breeze Liquidless laundry sheets that dissolve in water. Plastic-free packaging. Cleaning Ingredients 8/10 Ownership Independent Review Earth Mama Organics Nurse-founded and still independent: EWG-rated-1 organic mineral sunscreen with 25% non-nano zinc. Sunscreen Ingredients 9/10 Ownership Independent Review Ecco Bella A 1990s New Jersey natural-beauty pioneer still run by its founder. Makeup Ingredients 9/10 Ownership Independent Review ECOS A family-owned cleaning brand that has stayed independent since 1967. Cleaning Ingredients 9/10 Ownership Independent Review Elate Beauty Founder-owned, B Corp refillable makeup — you buy the refill, not the packaging. Makeup Ingredients 10/10 Ownership Independent Review Erbaviva A founder-owned organic pioneer since 1996 — USDA Organic, Demeter Biodynamic, and B Corp. Baby Care Ingredients 9/10 Ownership Independent Review Ere Perez Natural Cosmetics Award-winning makeup built from avocado, beetroot, and carrot — still family-owned. Makeup Ingredients 9/10 Ownership Independent Review evanhealy Whole-plant, regenerative-organic skincare from a founder-owned family company. Skincare Ingredients 8/10 Ownership Independent Review Everyone by EO Affordable clean body wash from the EO family. Non-GMO verified. Body Wash Ingredients 9/10 Ownership Independent Review Fat and the Moon Small-batch herbal body care from a founding herbalist in the California foothills. Deodorant Ingredients 8/10 Ownership Independent Review Fillaree Refillable plant-based soap and cleaners from a woman-owned North Carolina maker. Cleaning Ingredients 8/10 Ownership Independent Review Fitglow Beauty Founder-run Canadian skincare-makeup, Leaping Bunny certified since day one. Makeup Ingredients 8/10 Ownership Independent Review Force of Nature EPA-registered disinfectant made from salt, water, and vinegar. Nothing else. Cleaning Ingredients 10/10 Ownership Independent Review Gabriel Cosmetics / Zuzu Luxe A founder-built natural-beauty house since 1992, with Zuzu Luxe as its bolder color line. Makeup Ingredients 10/10 Ownership Independent Review Garden of Life "Organic" plant protein — owned by Nestlé, and flagged by Consumer Reports for lead. Supplements Ingredients 3/10 Ownership Acquired Review Georganics B Corp, plastic-free oral care: clay toothpaste and oil-pulling mouthwash. Oral Care Ingredients 9/10 Ownership Independent Review Gressa Skin A tiny, founder-run botanical house whose serum-foundation treats skin as it covers. Makeup Ingredients 10/10 Ownership Independent Review Hawaiian Tropic "Reef Friendly" Sunscreen Marketed "reef friendly" while under active greenwashing litigation over its chemical filters. Sunscreen Ingredients 3/10 Ownership Acquired Review HealthyBaby A serial clean-CPG founder’s second act — one of the most-certified baby lines on the market. Baby Care Ingredients 9/10 Ownership VC-Backed Review hello Kids Toothpaste Colgate's "hello" kids toothpaste named in 2025 lawsuits alleging lead. Oral Care Ingredients 3/10 Ownership Acquired Review Here We Flo Female-founded B Corp — organic cotton and OEKO-TEX bamboo. Period Care Ingredients 8/10 Ownership VC-Backed Review HiBAR Salon-quality shampoo and conditioner bars with zero plastic. Shampoo Ingredients 8/10 Ownership Independent Review Huel VC-backed meal-replacement brand — Consumer Reports said "do not consume" its Black Edition. Supplements Ingredients 3/10 Ownership VC-Backed Review Humble Brands Simple, effective natural deodorant. No baking soda option available. Deodorant Ingredients 9/10 Ownership Independent Review Innersense Organic Beauty Clean haircare that salon professionals actually use. USDA Organic ingredients. Shampoo Ingredients 9/10 Ownership Independent Review Jigsaw Health Family-owned minerals — every batch tested, results published. Supplements Ingredients 9/10 Ownership Independent Review Johnson's Baby Powder (Talc) The talc powder at the center of tens of thousands of asbestos cancer lawsuits. Baby Care Ingredients 2/10 Ownership Acquired Review Jones Road Beauty Bobbi Brown's self-funded second act — the family-owned home of "no-makeup makeup." Makeup Ingredients 6/10 Ownership Independent Review joni Organic, plant-based period care from a founder-run Canadian brand. Period Care Ingredients 8/10 Ownership VC-Backed Review Just Ingredients Bootstrapped family brand — transparent, but with lead findings. Supplements Ingredients 6/10 Ownership Independent Review Justice "Just Shine Shimmer Powder" Tween shimmer powder found to contain asbestos and heavy metals in 2017. Makeup Ingredients 1/10 Ownership Acquired Review Knix Leakproof-underwear brand owned by Essity — and it settled a PFAS class action too. Period Care Ingredients 3/10 Ownership Acquired Review Koala Eco Made Safe-certified Australian plant-based cleaning (founder-run, with a Series A). Cleaning Ingredients 8/10 Ownership VC-Backed Review Kokua Sun Care Hawaii-made, 25% non-nano zinc sunscreen packed with Hawaiian antioxidants and zero fragrance. Sunscreen Ingredients 9/10 Ownership Independent Review L'Oréal & Maybelline Waterproof Mascaras PFAS lawsuits over its waterproof mascaras were dismissed by the courts for lack of standing. Makeup Ingredients 5/10 Ownership Acquired Review La Roche-Posay Effaclar Duo Acne Treatment A premium "derm" benzoyl-peroxide treatment recalled for benzene in 2025. Skincare Ingredients 3/10 Ownership Acquired Review Legion Athletics Founder-owned, fully-dosed formulas, lab results published. Supplements Ingredients 9/10 Ownership Independent Review Lena Cup Made-in-USA medical-grade silicone cups. Period Care Ingredients 8/10 Ownership Independent Review Lily Lolo British hand-blended mineral makeup, still run by its founder. Makeup Ingredients 10/10 Ownership Independent Review Little Seed Farm Goat-milk soap and baking-soda-free deodorant from a husband-and-wife Tennessee farm. Deodorant Ingredients 9/10 Ownership Independent Review Mad Hippie Affordable, well-formulated actives from an unfunded husband-and-wife company. Skincare Ingredients 8/10 Ownership Independent Review Manda Food-grade thanaka-and-zinc sun paste from a surfer-founded, fiercely independent brand. Sunscreen Ingredients 8/10 Ownership Independent Review Marie Veronique Chemist-founded, barrier-focused clean skincare from an unfunded family company. Skincare Ingredients 8/10 Ownership Independent Review Maxim Hygiene Products Family-made organic cotton — with a materials caveat we disclose. Period Care Ingredients 6/10 Ownership Independent Review Maya Chia Chia-oil-powered face oils and serums from a one-founder, no-investors company. Skincare Ingredients 8/10 Ownership Independent Review MDSolarSciences Dermatologist-founded SPF — a strong 100% mineral hero inside a mixed mineral-and-chemical line. Sunscreen Ingredients 6/10 Ownership VC-Backed Review Megababe Aluminum-free, baking-soda-free, and self-funded by its founder. Deodorant Ingredients 8/10 Ownership Independent Review Meliora Cleaning Products Every ingredient listed on the label, every time. B Corp and Made SAFE. Cleaning Ingredients 10/10 Ownership Independent Review Meow Meow Tweet Zero-waste, vegan deodorant from a founder-run B Corp making it by hand. Deodorant Ingredients 9/10 Ownership Independent Review Molly's Suds Born from loss. Laundry products free of the 700+ ingredients on their Never List. Cleaning Ingredients 9/10 Ownership Independent Review Moon Valley Organics Farm-made herbal soaps and body wash from a family organic farm in Washington. Body Wash Ingredients 9/10 Ownership Independent Review Motherlove Herbal Company Two generations of one family, whole-plant baby balms, and a B Corp conscience. Baby Care Ingredients 10/10 Ownership Independent Review Naked Nutrition Founder-owned minimalist protein — with one product to avoid. Supplements Ingredients 7/10 Ownership Independent Review Native Deodorant A "72-hour odor protection" false-advertising suit against the P&G-owned brand was dismissed. Deodorant Ingredients 7/10 Ownership Acquired Review Natracare The original organic, plastic-free period — now employee-owned. Period Care Ingredients 10/10 Ownership Independent Review Nature’s Baby Organics A small, privately-owned California brand built by a mother for eczema-prone skin. Baby Care Ingredients 7/10 Ownership Independent Review Necessaire Body care that treats your skin below the neck like skincare, made by a B Corp. Skincare Ingredients 8/10 Ownership VC-Backed Review Neutrogena Beach Defense Sunscreen Spray Aerosol sunscreen voluntarily recalled in 2021 after benzene was found in it. Sunscreen Ingredients 3/10 Ownership Acquired Review nixit One suction-free menstrual disc, 100% founder-owned. Period Care Ingredients 9/10 Ownership Independent Review No Pong Cult Australian "anti-odourant" balm from a bootstrapped husband-and-wife team. Deodorant Ingredients 8/10 Ownership Independent Review Nordic Naturals Family-owned omega-3s, every batch third-party tested. Supplements Ingredients 9/10 Ownership Independent Review NOW Foods Family- and employee-owned since 1968, with its own analytical lab. Supplements Ingredients 8/10 Ownership Independent Review Old Spice & Secret Aerosol Antiperspirants Aerosol antiperspirants recalled in 2021 after benzene was found in the propellant. Deodorant Ingredients 3/10 Ownership Acquired Review Optimum Nutrition The Gold Standard whey brand — owned by Glanbia; its Serious Mass was flagged for arsenic. Supplements Ingredients 4/10 Ownership Acquired Review Ora Organic Angel-backed, founder-led organic plant supplements. Supplements Ingredients 8/10 Ownership Independent Review Organyc Family-owned organic cotton — with one materials caveat we disclose. Period Care Ingredients 6/10 Ownership Independent Review Osmia Doctor-founded bar soaps, still owned by the woman who made them. Body Wash Ingredients 8/10 Ownership Independent Review Pantene, Aussie & Herbal Essences Dry Shampoos P&G recalled ~32 aerosol dry shampoos and conditioners in 2021 for benzene. Shampoo Ingredients 3/10 Ownership Acquired Review PiperWai Activated charcoal deodorant. Shark Tank alum. Black woman-founded. Deodorant Ingredients 9/10 Ownership Independent Review Pixie Cup Affordable menstrual cups with a one-for-one give-back. Period Care Ingredients 8/10 Ownership Independent Review Plaine Products Refillable shampoo and conditioner from a women-owned B Corp. Shampoo Ingredients 8/10 Ownership Independent Review Pretty Frank The family-run natural deodorant that tells it like it is. Deodorant Ingredients 9/10 Ownership Independent Review Primally Pure Farm-to-body deodorant made with tallow and organic ingredients. Family-owned. Deodorant Ingredients 10/10 Ownership Independent Review Proactiv Emergency Blemish Relief Cream Benzoyl-peroxide acne cream recalled in 2025 after FDA testing found benzene. Skincare Ingredients 3/10 Ownership Acquired Review Province Apothecary Founder-led Canadian organic skincare (with a minority growth investor). Skincare Ingredients 8/10 Ownership VC-Backed Review Q for Quinn GOTS + OEKO-TEX certified organic period underwear. Period Care Ingredients 9/10 Ownership Independent Review Rahua Rainforest-oil haircare from a founder-owned, bootstrapped company. Shampoo Ingredients 8/10 Ownership Independent Review Raw Elements USA Lifeguard-founded, certified-natural zinc sunscreen with an all-organic, plastic-free ethos. Sunscreen Ingredients 9/10 Ownership Independent Review Real Purity A roll-on natural deodorant from a fourth-generation family lab. Deodorant Ingredients 8/10 Ownership Independent Review Redmond Earthpaste A five-ingredient bentonite clay toothpaste from a Utah family company that owns its own mine. Oral Care Ingredients 9/10 Ownership Independent Review Rejuva Minerals Family-run mineral makeup, EWG Verified on much of the line — including a rare mica-free foundation. Makeup Ingredients 9/10 Ownership Independent Review RiseWell Dentist-made hydroxyapatite toothpaste from a bootstrapped family business. Oral Care Ingredients 9/10 Ownership Independent Review River Organics Hand-poured, plastic-free vegan lip and cheek color from a small North Carolina indie. Makeup Ingredients 10/10 Ownership Independent Review Saalt Sustainable period and body care — cups, discs, and PFAS-tested underwear. Period Care Ingredients 9/10 Ownership Independent Review Saie Founder-controlled clean makeup for sensitive skin — glowy, skincare-grade, and profitable. Makeup Ingredients 9/10 Ownership VC-Backed Review Seeking Health Founder-owned methylated vitamins, ISO-lab tested. Supplements Ingredients 8/10 Ownership Independent Review Sienna Naturals Clean haircare designed specifically for textured hair. Black woman-founded. Shampoo Ingredients 9/10 Ownership VC-Backed Review SLMD Benzoyl Peroxide Acne Lotion Dr. Pimple Popper's benzoyl-peroxide lotion — recalled for benzene in 2025. Skincare Ingredients 3/10 Ownership Independent Review Soapwalla The cult deodorant cream a lawyer-turned-maker built by hand in Brooklyn. Deodorant Ingredients 9/10 Ownership Independent Review Solara Suncare Female-founded, 100%-independent clean SPF: fragrance-free 18% non-nano zinc for reactive skin. Sunscreen Ingredients 9/10 Ownership Independent Review Stream2Sea A cosmetic chemist's aquatic-tested 19% non-nano zinc, EWG Verified and reef-focused. Sunscreen Ingredients 10/10 Ownership Independent Review Suave 24-Hour Aerosol Antiperspirant Recalled in 2022 for benzene; a ~$2M class-action settlement followed. Deodorant Ingredients 3/10 Ownership Acquired Review Substance (by The Matter Company) A herbalist-founded Toronto house whose "Substance Baby" line proves gentle can still mean whole-plant. Baby Care Ingredients 9/10 Ownership Independent Review Suntegrity Bootstrapped, 100%-founder-owned clean-beauty brand born from one family's melanoma loss. Sunscreen Ingredients 8/10 Ownership Independent Review Sunwarrior Founder- and management-owned plant protein, ISO-lab tested. Supplements Ingredients 8/10 Ownership Independent Review The Period Company Affordable period underwear with UL "PFAS not detected" on every product. Period Care Ingredients 9/10 Ownership Independent Review The Unscented Company Truly fragrance-free cleaning and body basics from a founder-run Canadian B Corp. Cleaning Ingredients 7/10 Ownership Independent Review Thinx The period-underwear pioneer — bought by Kimberly-Clark, and it settled a PFAS class action. Period Care Ingredients 3/10 Ownership Acquired Review Three Ships Plant-powered, EWG Verified serums and creams from two founders who kept control. Skincare Ingredients 9/10 Ownership VC-Backed Review Tom's of Maine Kids Toothpaste (Silly Strawberry) A 2025 class action alleges lead and arsenic in the "natural" kids toothpaste. Oral Care Ingredients 3/10 Ownership Acquired Review Tower 28 Beauty The eczema-founder's clean makeup — first brand 100% compliant with the National Eczema Association standard. Makeup Ingredients 7/10 Ownership VC-Backed Review Tropic Skincare Susie Ma bought back full control in 2023; her Skin Shade line is 100% non-nano mineral. Sunscreen Ingredients 8/10 Ownership Independent Review Tru Earth Plastic-free laundry detergent sheets from an independent B Corp. Cleaning Ingredients 6/10 Ownership VC-Backed Review Truly Free Home Cleaning products designed for chemically sensitive families. Refill pouches, not plastic bottles. Cleaning Ingredients 9/10 Ownership Independent Review Truvani Founder-run clean protein, tested for heavy metals and glyphosate. Supplements Ingredients 9/10 Ownership VC-Backed Review Two Peas Organics A parent-founded, Leaping Bunny mineral sunscreen: 25% non-nano zinc in certified-organic oils. Sunscreen Ingredients 9/10 Ownership Independent Review Uncle Harry's Family-run, Ayurvedic-inspired remineralizing toothpaste and tooth powder. Oral Care Ingredients 8/10 Ownership Independent Review Ursa Major Vermont-made clean haircare and skincare from a certified B Corp. Shampoo Ingredients 8/10 Ownership VC-Backed Review Vermont Soap Family-run organic castile and bar soap from Vermont since 1992. Body Wash Ingredients 9/10 Ownership Independent Review Viv for your V Plastic-free, organic-cotton period care from a Forbes 30-Under-30 founder. Period Care Ingredients 8/10 Ownership VC-Backed Review Waxhead A 5-ingredient, non-nano zinc sunscreen from a family shop that EWG scores a perfect 1. Sunscreen Ingredients 9/10 Ownership Independent Review Weleda A century-old natural skincare maker owned by a foundation, not a beauty conglomerate. Skincare Ingredients 8/10 Ownership Independent Review Wellnesse Hydroxyapatite toothpaste from Wellness Mama, run as a founder-owned B Corp. Oral Care Ingredients 9/10 Ownership Independent Review