Supplements Reviewed Jul 5, 2026

NOW Foods

Family- and employee-owned since 1968, with its own analytical lab.

Our take

Why We Trust This Brand

A rare large-scale independent that has never sold to a conglomerate, runs its own testing lab, and third-party-certifies its sports line — value pricing without the ownership compromise.

What's inside

Ingredients & Safety

Broad, affordably-priced range with an Informed Sport-certified sports line and extensive in-house plus third-party testing.

Certifications

Informed Sport (NOW Sports line) NSF/ANSI 455-2 GMP In-House Analytical Lab

No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.

Ingredient List Reviewed

Safe Watch Caution
  • Whey & Plant Proteins
  • Vitamins & Minerals
  • Omega-3s

Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.

Want another top-tier option? Nordic Naturals in Supplements & Protein currently meets our top criteria. Review its formula scope and cited records before deciding.

Who owns it

Ownership & Independence

Family + employee ownership confirmed via the 2026 ESOP announcement; privately held, no conglomerate or PE owner.

Where to buy

Key Products

As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.

Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.