Our take
Why We Trust This Brand
Same founder for more than 30 years, still CEO of the privately held parent — one of the cleanest independence stories in US natural beauty, with deliberately minimalist formulas.
What's inside
Ingredients & Safety
FlowerColor Lipstick is a short list of castor oil, coconut-derived isopropyl palmitate, candelilla wax, vitamin E, and organic calendula, chamomile, and jojoba with iron-oxide color — petroleum-free, dye-free, and fragrance-free. Some shades use carmine, so those are not vegan.
Certifications
A couple to know — 1 ingredient we flag:
Carmine (select shades) — sometimes listed as Cochineal Extract
A red pigment made from crushed cochineal insects; flagged mainly because it is not vegan and is a rare but real allergen, not for general toxicity.
Full Ingredient List
- Castor Oil also listed as Ricinus Communis Seed Oil
- Isopropyl Palmitate (from Coconut)
- Candelilla Wax
- Vitamin E also listed as Vitamin E
- Organic Calendula Oil
- Organic Chamomile Oil
- Organic Jojoba Oil also listed as Jojoba Oil, Simmondsia Chinensis Oil
- Iron Oxides also listed as CI 77491, CI 77492
- Carmine (select shades)
Prefer a spotless pick? Axiology in Makeup & Cosmetics is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Malanga founded Ecco Bella in 1992 and remains CEO of the privately held parent, New Earth Beauty, Inc., which is running a Regulation CF community equity round (minority crowd investors; founder retains control). No acquisition on record.
Where to buy
Key Products
- FlowerColor Lipstick View on Amazon →
- FlowerColor Blush View on Amazon →
- Natural Mascara View on Amazon →
- Face Powder View on Amazon →
- Eyeshadow View on Amazon →
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