Aunt Fannie's earns trust through total ingredient transparency and a genuinely novel approach, treating cleaning products with the same rigor as food products. The founder's food-industry background brings a different standard of ingredient scrutiny. It is independent (never acquired), though it is venture- and angel-backed rather than self-funded.
02
What's inside
Ingredients & Safety
All products are built on a vinegar and plant-surfactant base. No synthetic fragrances: scent comes from essential oils. No bleach, ammonia, quats, or synthetic preservatives. EWG Verified across the line. Scored 9 rather than 10 because essential oils, while natural, can be sensitizing for some individuals.
Certifications
EWG VerifiedEPA Safer Choice
A couple to know3 ingredients we flag
Watch Sodium C14-16 Olefin Sulfonate (sometimes listed as AOS)Plant-derived but stronger surfactant, more stripping than gentler alternatives.
Watch Lavender Essential Oil (sometimes listed as Lavandula Angustifolia Oil)Natural scent, potential allergen for sensitive skin.
05Lavender Essential Oilalso listed as Lavandula Angustifolia OilWatch
06Eucalyptus Essential OilWatch
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
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Want another top-tier option? Force of Nature in Cleaning currently meets our top criteria. Review its formula scope and cited records before deciding.
03
Who owns it
Ownership & Independence
Aunt Fannie's (legal entity Aunt Fannie, Inc., a Delaware corporation) is privately held and independent: no acquisition or corporate parent on record. But it is not self-funded: SEC filings show roughly $10.5M raised across six Reg D offerings from RCV Partners, CircleUp, and angel investors, with an outside-investor board. Founder Mat Franken remains a director; Diane Aylsworth is now CEO.
Ownership recordVC-Backed
Outside investorsAunt Fannie's
Founded
2013
Headquarters
Portland, OR
Control
Founder-founded by Mat Franken (2013); independent but venture/angel-backed; now led by CEO Diane Aylsworth
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VC funding note. Independent (not acquired), but venture- and angel-backed: ~$10.5M raised across six SEC Reg D offerings (RCV Partners, CircleUp, and angels) with an outside-investor board. Founder Mat Franken remains a director; CEO is now Diane Aylsworth.
04
Where to buy
Key Products
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