Our take
Why We Trust This Brand
Aunt Fannie's earns trust through total ingredient transparency and a genuinely novel approach, treating cleaning products with the same rigor as food products. The founder's food-industry background brings a different standard of ingredient scrutiny. It is independent (never acquired), though it is venture- and angel-backed rather than self-funded.
What's inside
Ingredients & Safety
All products are built on a vinegar and plant-surfactant base. No synthetic fragrances: scent comes from essential oils. No bleach, ammonia, quats, or synthetic preservatives. EWG Verified across the line. Scored 9 rather than 10 because essential oils, while natural, can be sensitizing for some individuals.
Ingredient list reviewed
- White Distilled Vinegar also listed as Acetic Acid, White Distilled Vinegar
- Water also listed as Aqua, Purified Water
- Sodium C14-16 Olefin Sulfonate also listed as AOS, Sodium C14-C16 Olefin Sulfonate Watch
- Caprylyl/Myristyl Glucoside
- Lavender Essential Oil also listed as Lavandula Angustifolia Oil Watch
- Eucalyptus Essential Oil Watch
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Force of Nature in Cleaning currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Aunt Fannie's (legal entity Aunt Fannie, Inc., a Delaware corporation) is privately held and independent: no acquisition or corporate parent on record. But it is not self-funded: SEC filings show roughly $10.5M raised across six Reg D offerings from RCV Partners, CircleUp, and angel investors, with an outside-investor board. Founder Mat Franken remains a director; Diane Aylsworth is now CEO.
- Founded
- 2013
- Headquarters
- Portland, OR
- Control
- Founder-founded by Mat Franken (2013); independent but venture/angel-backed; now led by CEO Diane Aylsworth
VC funding note. Independent (not acquired), but venture- and angel-backed: ~$10.5M raised across six SEC Reg D offerings (RCV Partners, CircleUp, and angels) with an outside-investor board. Founder Mat Franken remains a director; CEO is now Diane Aylsworth.
Where to buy
Key Products
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