Our take
Why We Trust This Brand
Humble Brands earns trust through radical simplicity. Five ingredients in the original formula. They have resisted the temptation to add trendy ingredients or reformulate for marketing purposes. The company remains founder-owned and keeps prices genuinely affordable — something rare in the natural deodorant space.
What's inside
Ingredients & Safety
Original formula: organic coconut oil, corn starch, baking soda, beeswax, essential oils. Sensitive formula replaces baking soda with magnesium hydroxide. That is the complete ingredient list. No preservatives needed because the formula contains no water. Scored 9 because essential oils provide scent, and baking soda can irritate sensitive skin (though they offer a baking soda-free option).
Certifications
A couple to know — 1 ingredient we flag:
Essential Oil Blend — sometimes listed as Organic Essential Oil Blend
Natural scent but specific components often not fully disclosed, can sensitize some individuals.
Full Ingredient List
- Organic Coconut Oil also listed as Coconut Oil, Cocos Nucifera Oil
- Corn Starch
- Baking Soda (Deodorant) Watch
- Beeswax also listed as Cera Alba
- Essential Oil Blend also listed as Organic Essential Oil Blend, Essential Oils Watch
Prefer a spotless pick? Meow Meow Tweet in Deodorant is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Humble Brands is privately held and founder-owned. No venture capital, no corporate parent. The company has grown organically through retail partnerships and word of mouth.
Where to buy
Key Products
- Original Formula Deodorant View on Amazon →
- Sensitive Skin Deodorant (No Baking Soda) View on Amazon →
- Kids Deodorant View on Amazon →
- Fragrance Free Deodorant View on Amazon →
- Simply Unscented View on Amazon →
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.