Jones Road Beauty Review: Ingredients & Ownership

Our take

Why We Trust This Brand

Leaping Bunny cruelty-free with an ingredient exclusion list. Check the specific formula, particularly its botanical oils, if you have reactive skin.

What's inside

Ingredients & Safety

Miracle Balm is a tinted skincare balm: castor seed oil and beeswax carrying jojoba, argan, sea buckthorn, and rosemary oils plus vitamin E. Note several botanical oils (ginger, grapefruit, orange peel, geranium) can sensitize reactive skin, and it uses phenoxyethanol; it is clean, but not sensitive-skin-neutral.

Certifications

Leaping Bunny Clean self-standard (2,200+ excluded)

A couple to know 3 ingredients we flag

Watch Phenoxyethanol Widely used preservative considered safer than parabens but can irritate sensitive skin at high concentrations.

Watch Bismuth Oxychloride (CI 77163) (sometimes listed as CI 77163) A pearlescent mineral pigment that gives mineral makeup its shimmer; flagged because its sharp crystalline particles cause itching or breakouts in a notable share of sensitive and acne-prone skin.

Watch Red 28 Lake (CI 45410) (commonly known as D&C Red 28) A synthetic petroleum-derived certified color (a "lake" pigment) used to shade lip and cheek makeup; clean formulas replace it with mineral or plant pigments and some batches can carry trace heavy-metal impurities.

Ingredient list reviewed

Ricinus Communis (Castor) Seed Oil
Cera Alba (Beeswax)
Castor Isostearate Succinate
Caprylic/Capric Triglyceride also listed as Fractionated Coconut Oil, MCT
Diisostearyl Malate
Coconut Alkanes
Mica
Hydrogenated Castor Oil
Simmondsia Chinensis (Jojoba) Seed Oil
Argania Spinosa (Argan) Kernel Oil
Zingiber Officinale (Ginger) Root Oil
Citrus Grandis (Grapefruit) Peel Oil
Citrus Aurantium Dulcis (Orange) Peel Oil
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
Rosmarinus Officinalis (Rosemary) Leaf Oil
Pelargonium Graveolens Oil
Phenoxyethanol Watch
Tocopheryl Acetate
Silica also listed as Silica, E551
Tocopherol also listed as Vitamin E
Synthetic Fluorphlogopite
Iron Oxides (CI 77491, CI 77499, CI 77492)
Bismuth Oxychloride (CI 77163)
Titanium Dioxide (CI 77891)
Tin Oxide (CI 77861)
Red 28 Lake (CI 45410)
Limonene
Linalool
Citral

Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.

Want another top-tier option? Axiology in Makeup & Cosmetics currently meets our top criteria. Review its formula scope and cited records before deciding.

Who owns it

Ownership & Independence

Founded in 2020 by Bobbi Brown with Steven Plofker using about $2M of their own money; no venture capital, board, or institutional investors, and roughly $160M revenue in 2024, entirely family-owned.

Ownership record Independent

Founded: 2020
Headquarters: Montclair, NJ
Control: Family-owned (Bobbi Brown & Steven Plofker; Cody Plofker, President/CMO); self-funded

Where to buy

Key Products

As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.

Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.

Miracle Balm Search on Amazon →
What The Foundation Search on Amazon →
Cool Gloss Search on Amazon →
The Best Pencil (eyeliner) Search on Amazon →
Miracle Cream Search on Amazon →

Jones Road Beauty