Our take
Why We Trust This Brand
Leaping Bunny cruelty-free with a strict clean blacklist and a short, skin-oil-based deck. The only brand here with zero outside capital — no investor can push a cost-down reformulation or a fire-sale exit.
What's inside
Ingredients & Safety
Miracle Balm is a tinted skincare balm — castor seed oil and beeswax carrying jojoba, argan, sea buckthorn, and rosemary oils plus vitamin E. Note several botanical oils (ginger, grapefruit, orange peel, geranium) can sensitize reactive skin, and it uses phenoxyethanol; it is clean, but not sensitive-skin-neutral.
Certifications
A couple to know — 3 ingredients we flag:
Phenoxyethanol
Widely used preservative considered safer than parabens but can irritate sensitive skin at high concentrations.
Bismuth Oxychloride (CI 77163) — sometimes listed as CI 77163
A pearlescent mineral pigment that gives mineral makeup its shimmer; flagged because its sharp crystalline particles cause itching or breakouts in a notable share of sensitive and acne-prone skin.
Red 28 Lake (CI 45410) — commonly known as D&C Red 28
A synthetic petroleum-derived certified color (a "lake" pigment) used to shade lip and cheek makeup; clean formulas replace it with mineral or plant pigments and some batches can carry trace heavy-metal impurities.
Full Ingredient List
- Ricinus Communis (Castor) Seed Oil
- Cera Alba (Beeswax)
- Castor Isostearate Succinate
- Caprylic/Capric Triglyceride also listed as Fractionated Coconut Oil, MCT
- Diisostearyl Malate
- Coconut Alkanes
- Mica
- Hydrogenated Castor Oil
- Simmondsia Chinensis (Jojoba) Seed Oil
- Argania Spinosa (Argan) Kernel Oil
- Zingiber Officinale (Ginger) Root Oil
- Citrus Grandis (Grapefruit) Peel Oil
- Citrus Aurantium Dulcis (Orange) Peel Oil
- Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
- Rosmarinus Officinalis (Rosemary) Leaf Oil
- Pelargonium Graveolens Oil
- Phenoxyethanol Watch
- Tocopheryl Acetate
- Silica also listed as Silica, E551
- Tocopherol also listed as Vitamin E
- Synthetic Fluorphlogopite
- Iron Oxides (CI 77491, CI 77499, CI 77492)
- Bismuth Oxychloride (CI 77163)
- Titanium Dioxide (CI 77891)
- Tin Oxide (CI 77861)
- Red 28 Lake (CI 45410)
- Limonene
- Linalool
- Citral
Prefer a spotless pick? Axiology in Makeup & Cosmetics is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Founded in 2020 by Bobbi Brown with Steven Plofker using about $2M of their own money; no venture capital, board, or institutional investors, and roughly $160M revenue in 2024, entirely family-owned.
Where to buy
Key Products
- Miracle Balm View on Amazon →
- What The Foundation View on Amazon →
- Cool Gloss View on Amazon →
- The Best Pencil (eyeliner) View on Amazon →
- Miracle Cream View on Amazon →
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