Our take
Why We Trust This Brand
It is a certified B Corp and Leaping Bunny brand run by the two sisters who started it, with no corporate parent. The refillable aluminum bottle system means the plastic-free promise is built into how the product is sold, not just claimed.
What's inside
Ingredients & Safety
Sulfate-free, paraben-free shampoo and conditioner built around plant-based cleansers and botanical oils. The bottles are refillable aluminum, so the packaging itself is part of the clean story.
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
- Water also listed as Aqua, Purified Water
- Plant-based surfactants
- Aloe vera also listed as Aloe Vera
- Botanical oils
- No sulfates or parabens
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? ATTITUDE in Shampoo & Hair Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Plaine Products was founded in 2017 by sisters Lindsey McCoy and Alison Webster in Milford, Ohio, and they still own and lead it. We found no funding rounds, private-equity stake, or acquisition. It is a certified B Corp and a WBENC-certified women-owned business.
- Founded
- 2017
- Headquarters
- Milford, OH
- Control
- Founder and family owned. Co-founded and still run by sisters Lindsey McCoy and Alison Webster. No corporate parent.
Where to buy
Key Products
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