Our take
Why We Trust This Brand
It is a certified B Corp and Leaping Bunny brand run by the two sisters who started it, with no corporate parent. The refillable aluminum bottle system means the plastic-free promise is built into how the product is sold, not just claimed.
What's inside
Ingredients & Safety
Sulfate-free, paraben-free shampoo and conditioner built around plant-based cleansers and botanical oils. The bottles are refillable aluminum, so the packaging itself is part of the clean story.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Water also listed as Aqua, Purified Water
- Plant-based surfactants
- Aloe vera also listed as Aloe Vera
- Botanical oils
- No sulfates or parabens
Prefer a spotless pick? ATTITUDE in Shampoo & Hair Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Plaine Products was founded in 2017 by sisters Lindsey McCoy and Alison Webster in Milford, Ohio, and they still own and lead it. We found no funding rounds, private-equity stake, or acquisition. It is a certified B Corp and a WBENC-certified women-owned business.
Where to buy
Key Products
- Shampoo and Conditioner (Rosemary Mint Vanilla) View on Amazon →
- Body Wash View on Amazon →
- Hand Wash View on Amazon →
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