Ownership investigation · Case TL-025

Who Owns Dr. Squatch?

Unilever owns Dr. Squatch. It bought 98.7% of the shares on September 2, 2025, and its 2025 financial statements put the price at €1,243 million.

Ownership checked · 5 sources. The price was not disclosed when the deal was announced; it surfaced months later in Unilever’s annual accounts.

Body wash bottles by a shower
Case TL-025 Ownership audit

Dr. Squatch

Marketed as Anti-corporate bro soap
Actually owned by Unilever
Acquired 2025 €1.24B · 98.7%

Ownership evidence

From Summit Partners to Unilever

Ownership record Acquired 2025
Dr. Squatch Unilever
Legal name
Unilever PLC
Headquarters
London, United Kingdom
Control
Publicly listed: shares trade on the London Stock Exchange and in Amsterdam, and as American Depositary Receipts on the New York Stock Exchange
Price paid
€1.24B
Checked September 24, 2026. Each fact links to its source below.
  1. 2025

    Unilever agrees to buy Dr. Squatch

    Unilever announced on June 23, 2025 that it had signed an agreement to buy the brand from growth equity firm Summit Partners. It did not disclose terms.

  2. 2025

    98.7% changes hands

    On September 2, 2025, Unilever acquired 98.7% of the shares. Its 2025 annual financial statements put the total consideration at €1,243 million.

  3. 2026

    Named in Unilever’s US growth story

    In a January 2026 article on its US business, Unilever lists Dr. Squatch among the brands it is adding and says the brand is “reshaping men’s grooming.”

Also owned by Unilever

Seventh GenerationSchmidt'sWildSheaMoistureLiving ProofLove Beauty and PlanetNubian HeritagePaula's ChoiceDermalogicaTatcha +6 more

A price tag is not a quality score. These sources don’t show any Dr. Squatch formula changing after the sale, so compare the label on the exact bar you buy.

The price, read closely

What Unilever paid for

€1,243 million

Total consideration, as Unilever reported it for 2025. It is what was paid then, not what the brand is worth today.

What it bought
98.7% of the shares of Dr. Squatch.
Who sold
Unilever’s announcement names Summit Partners as the seller. Whether other shareholders also sold is not stated.
The other 1.3%
No source we found says who holds it.
When the price came out
Not at the June announcement. The figure first appears in Unilever’s 2025 annual financial statements.
In US dollars
Unilever reports in euros and gave no dollar figure. We don’t convert it, because any rate we picked would be our number, not Unilever’s.

Evidence

Sources behind this file

Every ownership fact above traces to one of these pages.
SourceSupportsSite
Company record Unilever press release, June 2025 Acquisition (2025) unilever.com Company record Unilever 2025 annual financial statements, note 22 Current owner · Acquisition (2025) sec.gov Company record Unilever news, January 2026 Current owner unilever.com Company record Unilever investor centre: Shares Legal name · Control unilever.com Reporting Wikipedia: Unilever Headquarters en.wikipedia.org

Decide for yourself

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Independent alternatives

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If the sale changes where you want your soap money to go, these three scored well in our body wash reviews and have no corporate parent on record in each review.