Case TL-025 Ownership audit
Dr. Squatch
Marketed as Anti-corporate bro soap
Actually owned by Unilever
Ownership investigation · Case TL-025
Who Owns Dr. Squatch?
Unilever owns Dr. Squatch. It bought 98.7% of the shares on September 2, 2025, and its 2025 financial statements put the price at €1,243 million.
Ownership checked · 5 sources. No cited source shows a formula change after the sale, so check the label on your bar.
Ownership evidence
From Summit Partners to Unilever
Ownership record Acquired 2025
Dr. Squatch Unilever
- Legal name
- Unilever PLC
- Headquarters
- London, United Kingdom
- Control
- Publicly listed: shares trade on the London Stock Exchange and in Amsterdam, and as American Depositary Receipts on the New York Stock Exchange
- Price paid
- €1.24B
- 2025
Unilever agrees to buy Dr. Squatch
Unilever announced on June 23, 2025 that it had signed an agreement to buy the brand from growth equity firm Summit Partners. It did not disclose terms.
- 2025
98.7% changes hands
On September 2, 2025, Unilever acquired 98.7% of the shares. Its 2025 annual financial statements put the total consideration at €1,243 million.
- 2026
Named in Unilever’s US growth story
In a January 2026 article on its US business, Unilever lists Dr. Squatch among the brands it is adding and says the brand is “reshaping men’s grooming.”
Also owned by Unilever
Seventh GenerationSchmidt'sWildSheaMoistureLiving ProofLove Beauty and PlanetNubian HeritagePaula's ChoiceDermalogicaTatcha +6 more
A price tag is not a quality score. It tells you what the brand sold for, not what is in the bar.
The price, read closely
What Unilever paid for
€1,243 million
Total consideration, as Unilever reported it for 2025. It is what was paid then, not what the brand is worth today.
Unilever · 98.7% Holder not stated · 1.3%
- What it bought
- 98.7% of the shares of Dr. Squatch.
- Who sold
- Unilever’s announcement names Summit Partners as the seller. Whether other shareholders also sold is not stated.
- The other 1.3%
- No source we found says who holds it.
- When the price came out
- Not at the June announcement. The figure first appears in Unilever’s 2025 annual financial statements.
- In US dollars
- Unilever reports in euros and gave no dollar figure. We don’t convert it, because any rate we picked would be our number, not Unilever’s.
Decide for yourself
Curious what buyers are saying?
We report who owns Dr. Squatch. Whether that changes your buying decision is up to you. Search Amazon for the exact product, then read its listing and buyer reviews. Results may include other brands.
As an Amazon Associate, we earn from qualifying purchases.
Search Dr. Squatch on AmazonIndependent alternatives
Soap brands that haven’t sold out
Dr. Squatch is best known for its bar soap, so these three swaps are bars too. Each brand scored well in our body wash reviews and has no corporate parent on record. Photos and buttons open the exact product on Amazon.
Buying a gift? The Dr. Bronner’s pack has eight bars in eight scents. The Bend Soap pack has four pine-scented bars.
Bar soap
Bend Soap Company
Mount Bachelor Pine goat milk soap, 4 bars, 4.5 oz each
If you buy Dr. Squatch for a woodsy smell, start here. The maker says this bar smells like pines and firs, and a 4-bar pack makes an easy gift.
- Skip if
- You are vegan, since it is made with goat milk. For no scent at all, Bend sells an Unscented 4-pack on the same Amazon page.
- Tradeoff
- The scent is not only essential oils. The maker also lists a natural pine and vanilla scent blend.
9/10 Ingredient safety
Independent Ownership
Bar soap
Dr. Bronner's
Pure-Castile bar soap, 8 scents, 5 oz each
A good pick for a gift or for trying new scents. You get eight 5 oz bars, one each of Peppermint, Eucalyptus, Tea Tree, Citrus, Lavender, Rose, Almond and Unscented.
- Skip if
- You only like woodsy scents. Rose and Almond are floral and sweet.
- Tradeoff
- You get one bar of each scent, so you can’t stock up on a favorite with this pack. The listing does not mention a gift box.
10/10 Ingredient safety
Independent Ownership
Bar soap
Chagrin Valley Soap & Salve
Oatmeal, honey and goat milk bar, unscented, 5.6 oz
Pick this if strong scents bother your skin or nose. The maker adds no fragrance or essential oils to this bar.
- Skip if
- You are vegan, since it has goat milk and honey, or you want a bar that smells like the woods.
- Tradeoff
- It is one 5.6 oz bar, not a pack. It still smells of oats and honey from its ingredients, with no scent added.
9/10 Ingredient safety
Independent Ownership
- Prefer liquid body wash? See our 5 body wash picks →
- Use Dr. Squatch deodorant? Compare 4 aluminum-free deodorants →
Evidence
Sources behind this file
SourceSupportsSite
Company record Unilever press release, June 2025 Acquisition (2025) unilever.com Company record Unilever 2025 annual financial statements, note 22 Current owner · Acquisition (2025) sec.gov Company record Unilever news, January 2026 Current owner unilever.com Company record Unilever investor centre: Shares Legal name · Control unilever.com Reporting Wikipedia: Unilever Headquarters en.wikipedia.org