Our take
Why We Trust This Brand
Rahua is still founder-owned by Anna Ayers and Fabian Lliguin, with no outside funding on record and no acquisition, so the independence is solid. The formulas are silicone-free, SLS/SLES-free, and scented with real botanicals. We score the ingredients an 8 because the Classic Shampoo's main surfactant is sodium C14-16 olefin sulfonate — a harsher anionic cleanser some strict clean standards flag — and there is no third-party (Leaping Bunny/EWG) certification.
What's inside
Ingredients & Safety
Plant-powered formulas built on ungurahua (rahua) oil and quinoa, silicone-free and free of SLS/SLES sulfates, scented with Palo Santo and botanical oils. Note the Classic Shampoo uses sodium C14-16 olefin sulfonate as its primary surfactant, so it is "sulfate-free" but not the mildest possible cleanser.
Certifications
A couple to know — 1 ingredient we flag:
Sodium C14-16 Olefin Sulfonate — sometimes listed as AOS
Plant-derived but stronger surfactant, more stripping than gentler alternatives.
Full Ingredient List
- Water (Aqua)
- Sodium C14-16 Olefin Sulfonate also listed as AOS, Sodium C14-C16 Olefin Sulfonate Watch
- Cocamidopropyl Betaine also listed as CAPB
- Sodium Chloride also listed as Salt
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Sugar Cane Extract
- Ungurahua Fruit Oil
- Palo Santo Wood Oil
- Hydrolyzed Quinoa
- Panthenol also listed as Provitamin B5, Vitamin B5
Prefer a spotless pick? ATTITUDE in Shampoo & Hair Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Rahua's operating company, Amazon Beauty, Inc., is privately held and founder-owned by Anna Ayers and Fabian Lliguin. Funding databases show no VC/PE rounds raised and no acquisition; the company is bootstrapped.
Where to buy
Key Products
- Classic Shampoo View on Amazon →
- Classic Conditioner View on Amazon →
- Voluminous Shampoo View on Amazon →
- Legendary Amazon Oil View on Amazon →
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