Our take
Why We Trust This Brand
Truly Free Home was built by a family dealing with chemical sensitivities, and that personal stake shows in every formulation decision. The company is entirely family-owned with no outside investors. Their ingredient lists are short, fully disclosed, and specifically vetted for sensitizers that other "clean" brands still include.
What's inside
Ingredients & Safety
All formulas avoid the top allergens and sensitizers: no fragrances (natural or synthetic), no essential oils, no SLS/SLES, no methylisothiazolinone, no optical brighteners, no 1,4-dioxane. The laundry wash uses plant-based surfactants and enzymes in a concentrated format. Scored 9 instead of 10 due to the use of some processed surfactant blends that are safe but not as minimally formulated as brands like Meliora.
Certifications
A couple to know — 2 ingredients we flag:
Protease Enzyme
Effective stain remover but can cause skin irritation in concentrated form.
Amylase Enzyme
Breaks down starch-based stains, generally safe but can sensitize some individuals.
Full Ingredient List
- Purified Water also listed as Aqua, Purified Water
- Sodium Coco Sulfate also listed as SCS, Sodium Coco-Sulfate
- Coco Glucoside also listed as Coco-Glucoside
- Sodium Chloride also listed as Salt
- Citric Acid
- Protease Enzyme Watch
- Amylase Enzyme Watch
Prefer a spotless pick? Force of Nature in Cleaning is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Truly Free Home is privately held and family-owned by the Danhakl family. The company has not accepted venture capital funding and operates independently with no corporate parent.
Where to buy
Key Products
- Non-Toxic Laundry Wash View on Amazon →
- Dish Soap Refills View on Amazon →
- All-Purpose Cleaner View on Amazon →
- Oxygen Boost View on Amazon →
- Dryer Angel Sheets View on Amazon →
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.