Our take
Why We Trust This Brand
Truly Free Home was built by a family dealing with chemical sensitivities, and that personal stake shows in every formulation decision. The company is entirely family-owned with no outside investors. Their ingredient lists are short, fully disclosed, and specifically vetted for sensitizers that other "clean" brands still include.
What's inside
Ingredients & Safety
All formulas avoid the top allergens and sensitizers: no fragrances (natural or synthetic), no essential oils, no SLS/SLES, no methylisothiazolinone, no optical brighteners, no 1,4-dioxane. The laundry wash uses plant-based surfactants and enzymes in a concentrated format. Scored 9 instead of 10 due to the use of some processed surfactant blends that are safe but not as minimally formulated as brands like Meliora.
Ingredient list reviewed
- Purified Water also listed as Aqua, Purified Water
- Sodium Coco Sulfate also listed as SCS, Sodium Coco-Sulfate
- Coco Glucoside also listed as Coco-Glucoside
- Sodium Chloride also listed as Salt
- Citric Acid
- Protease Enzyme Watch
- Amylase Enzyme Watch
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Force of Nature in Cleaning currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Truly Free Home is privately held and family-owned by the Danhakl family. The company has not accepted venture capital funding and operates independently with no corporate parent.
- Founded
- 2016
- Headquarters
- Sarasota, FL
- Control
- Founder-owned by the Danhakl family
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Non-Toxic Laundry Wash View product on Amazon →
- Dish Soap Refills Search on Amazon →
- All-Purpose Cleaner Search on Amazon →
- Oxygen Boost Search on Amazon →
- Dryer Angel Sheets Search on Amazon →