Our take
Why We Trust This Brand
A nine-ingredient food-grade oil-and-butter stick with a public INCI is the opposite of a black box; it is Leaping Bunny and PETA certified, and the founder owns 100%.
What's inside
Ingredients & Safety
Entirely plant oils, butters, and waxes — a castor-oil and kokum-butter base with sunflower, hemp, plum-seed, elderberry, vitamin E, and neem — plus mineral color. No synthetic fillers, fragrance, or preservative system in the anhydrous stick.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Organic Ricinus Communis (Castor) Oil
- Garcinia Indica (Kokum) Butter
- Organic Helianthus Annuus (Sunflower) Oil
- Helianthus Annuus (Sunflower) Seed Wax
- Organic Cannabis Sativa (Hemp) Seed Oil
- Sambucus Nigra Fruit (Elderberry) Extract
- Prunus Domestica (Plum) Seed Oil
- Tocopherol (Vitamin E)
- Organic Azadirachta Indica (Neem) Seed Oil
- Iron Oxides (CI 77491, CI 77492, CI 77499)
- Titanium Dioxide (CI 77891)
- Synthetic Fluorphlogopite
- Tin Oxide (CI 77861)
Who owns it
Ownership & Independence
Ericka Rodriguez founded Axiology in November 2014 and remains sole owner and CEO; 2023–2025 profiles confirm it is bootstrapped with no outside investment and no funding rounds.
Where to buy
Key Products
- Lip-to-Lid Balmie View on Amazon →
- Vegan Lipstick View on Amazon →
- Multi-Stick View on Amazon →
- Mascara View on Amazon →
- Eyeshadow View on Amazon →
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