Why We Trust This Brand
ATTITUDE is the gold standard for brand-wide ingredient safety. EWG Verified across every product they make is an extraordinary commitment that requires rigorous screening of every ingredient in every formula. Add in carbon-neutral operations, family ownership, and 18+ years of independence, and you have one of the most trustworthy brands in the entire clean product space.
Ingredients & Safety
Every product is EWG Verified — the entire ingredient list of every formula has been screened and approved. Plant-based and mineral-based actives. No carcinogens, endocrine disruptors, or reproductive toxins per EWG criteria. Free of SLS/SLES, parabens, phthalates, formaldehyde, and artificial fragrances. Perfect 10 because the EWG-wide verification is the highest standard available.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Aqua, Purified Water, H2O
Universal solvent and base for most formulations.
Also known as: SCS, Sodium Coco-Sulfate
Coconut-derived cleanser. NOT the same as SLS despite similar name.
Also known as: Coco-Glucoside
Gentle plant-derived surfactant from coconut and fruit sugars.
Also known as: Glycerine, Vegetable Glycerin
Plant-derived humectant and moisturizer.
Antioxidant-rich botanical.
Also known as: Moringa Seed Oil, Moringa Oleifera Seed Oil
Rich in vitamins A and E.
Plant-derived emulsifier and moisturizer.
Natural pH adjuster found in citrus fruits.
Ownership & Independence
ATTITUDE is family-owned and privately held, based in Montreal, Canada. No venture capital, no corporate parent, no acquisition by a beauty conglomerate. After 18 years in business, the company has chosen to remain independent.
Key Products
- Super Leaves Shampoo View on Amazon →
- Sensitive Skin Body Wash View on Amazon →
- Little Leaves Kids Shampoo View on Amazon →
- Oceanly Face Cream View on Amazon →
- Laundry Detergent Eco-Pouches View on Amazon →
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