EWG publishes ingredient and disclosure criteria for products bearing its Verified mark. That gives readers a defined standard to check for a specific ATTITUDE formula. It does not establish that every product suits every person.
02
What's inside
Ingredients & Safety
Check the ingredient list for the exact product and scent. EWG Verified applies to an approved formulation and its disclosure requirements; it is not a brand-wide guarantee or a promise of zero risk.
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
Safe Watch Caution
01Wateralso listed as Aqua, Purified Water
02Sodium Coco Sulfatealso listed as SCS, Sodium Coco-Sulfate
03Coco Glucosidealso listed as Coco-Glucoside
04Glycerinalso listed as Glycerine, Vegetable Glycerin
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
03
Who owns it
Ownership & Independence
ATTITUDE is family-owned and privately held, based in Montreal, Canada. No venture capital, no corporate parent, no acquisition by a beauty conglomerate. After 18 years in business, the company has chosen to remain independent.
Ownership recordIndependent
Founder-ownedATTITUDE
Founded
2006
Headquarters
Montreal, QC, Canada
Control
Family-owned, privately held
04
Where to buy
Key Products
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