Every product, researched and scored

Non-toxic sprays, concentrates, and laundry detergents from brands nobody owns but their founders. Not Mrs. Meyer's (SC Johnson). Not Seventh Generation (Unilever).

Aluminum-free deodorants that actually work, and aren't secretly owned by P&G or Unilever. Native and Schmidt's didn't make the cut.

Sulfate-free, silicone-free shampoos from founder-owned brands. Not SheaMoisture (Unilever). Not Mielle (P&G). The real independents.

Clean body washes and bar soaps from independently owned companies. Dr. Squatch just went to Unilever; here are the ones that are still indie.

Clean moisturizers, serums, and balms from founder- and family-owned brands. Not Burt's Bees (Clorox). Not Paula's Choice (Unilever). The genuine independents.

Fluoride-free and hydroxyapatite toothpastes, tablets, and powders from family businesses. Not Tom's of Maine or Hello (both Colgate-Palmolive).

Reef-safe mineral sunscreens from founder-owned brands that use non-nano zinc and no oxybenzone. Not Supergoop (private equity). Not Neutrogena (Kenvue). The genuine independents.

Fragrance-free baby wash, lotion, wipes, and balms from founder- and family-owned brands. Not Aveeno Baby or Johnson's (Kenvue). Not Burt's Bees Baby (Clorox). The genuine independents.

Talc-free foundation, lipstick, and mascara built on mineral pigments from founder-owned brands. Not Ilia (Clarins). Not Well People (e.l.f.). Not bareMinerals (private equity). The genuine independents.

Organic-cotton tampons and pads, PFAS-free period underwear, and menstrual cups from founder-owned brands. Not Thinx (Kimberly-Clark). Not Knix (Essity). Not The Honey Pot (Compass Diversified). The genuine independents.

Protein powders, vitamins, and minerals from founder-owned brands that publish real third-party heavy-metal testing. Not Garden of Life or Pure Encapsulations (Nestlé). Not Optimum Nutrition (Glanbia). Not Thorne (private equity). The genuine independents.