Baby Care Reviewed Jul 5, 2026

Anointment Natural Skin Care

A woman-owned New Brunswick maker handcrafting small-batch, certified-organic baby balms.

Our take

Why We Flagged It

Short, whole-plant, certified-organic formulas with zero synthetic fragrance or surfactants, from an unambiguously independent, single-owner, WBE-certified company.

What's inside

Ingredients & Safety

The Baby Balm is a zinc-free blend of organic olive oil infused with comfrey, calendula, marshmallow, and lavender, set in Canadian beeswax with vitamin E — no petrolatum, mineral oil, synthetic fragrance, or preservatives.

Certifications

Certified Cruelty-Free Certified Vegan Certified WBE Uses certified-organic botanicals

Worth a closer look — 1 ingredient we flag:

Symphytum Officinale (Comfrey) Leaf Extract — commonly known as Comfrey

A healing herb that contains pyrrolizidine alkaloids, which are liver-toxic if absorbed; regulators advise against using it on infants or on broken skin — a real concern in a baby balm.

Full Ingredient List

Safe Watch Caution
  • Olea Europaea (Olive) Fruit Oil
  • Cera Alba (Beeswax)
  • Symphytum Officinale (Comfrey) Leaf Extract
  • Calendula Officinalis Flower Extract also listed as Calendula
  • Althaea Officinalis (Marshmallow) Root Extract
  • Lavandula Angustifolia (Lavender) Flower Extract
  • Lavandula Officinalis (Lavender) Oil
  • Tocopherol (Vitamin E)

Prefer a spotless pick? Motherlove Herbal Company in Baby & Kids Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.

Who owns it

Ownership & Independence

The business began around 2002 as a small soap company; April MacKinnon, P.Eng., acquired it around 2009 and relocated it to Sackville, New Brunswick, in 2011. It is woman-owned and operated (Certified WBE), private and independent, with no parent company or outside investors.

Where to buy

Key Products

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