The concentrate-and-dilute format can simplify a cleaning routine when used for its labeled tasks. Check the current product label and dilution guide for the surface you plan to clean.
This assessment concerns the Concentrate, not every Branch Basics product. Check the current package ingredient list and follow the dilution guide for each task. The Concentrate is a cleaner, not a disinfectant.
Certifications
Made SAFE CertifiedEWG VerifiedLeaping Bunny Cruelty-Free
✓
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
03
Who owns it
Ownership & Independence
Branch Basics is privately held and owned by its three co-founders: Marilee Nelson, Allison Evans, and Kelly Love. The company has not accepted venture capital and has no corporate parent company. Decision-making remains with the founding team.
Ownership recordIndependent
Founder-ownedBranch Basics
Founded
2012
Headquarters
San Antonio, TX
Control
Founder-owned by Marilee Nelson, Allison Evans, and Kelly Love
04
Where to buy
Key Products
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