Our take
Why We Trust This Brand
Branch Basics earns a perfect ingredient score because their formula has been independently screened by Made SAFE and passes EWG verification. The company remains entirely founder-owned with no VC investment, giving them full control over formulation. They have never reformulated for cost savings, and their ingredient transparency is total — no "proprietary blends" or hidden components.
What's inside
Ingredients & Safety
Plant-based surfactants derived from coconut and corn, with mineral-based cleaning agents. The formula is free of fragrances (even "natural" essential oils), parabens, phthalates, formaldehyde, SLS/SLES, and every ingredient on the Made SAFE Banned List. Independently tested for over 500 known toxins.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Purified Water also listed as Aqua, Purified Water
- Coco Glucoside also listed as Coco-Glucoside
- Sodium Coco Sulfate also listed as SCS, Sodium Coco-Sulfate
- Decyl Glucoside
- Sodium Chloride also listed as Salt
- Chamomilla Recutita Flower Extract also listed as Chamomile Extract
- Sodium Phytate
- Sodium Citrate
Who owns it
Ownership & Independence
Branch Basics is privately held and owned by its three co-founders: Marilee Nelson, Allison Evans, and Kelly Love. The company has not accepted venture capital and has no corporate parent company. Decision-making remains with the founding team.
Where to buy
Key Products
- The Concentrate View on Amazon →
- Premium Starter Kit View on Amazon →
- Laundry Kit View on Amazon →
- Bathroom Kit View on Amazon →
- Oxygen Boost View on Amazon →
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.