Our take
Why We Trust This Brand
The formulas are built on ECOCERT-certified organic ingredients — a third-party audited standard, harder to fake than a self-declared "clean" claim — from a founder-run studio with no outside capital.
What's inside
Ingredients & Safety
The Baked Highlighting Blush is a mica and corn-starch base with squalane and caprylic/capric triglyceride, COSMOS-compatible preservatives, and mineral color — no talc, no synthetic fragrance.
Certifications
A couple to know — 1 ingredient we flag:
Benzyl Alcohol — sometimes listed as Phenylmethanol
Preservative and natural fragrance component; effective and low-risk but a possible contact allergen for sensitive skin.
Full Ingredient List
- Mica
- Zea Mays (Corn) Starch
- Squalane
- Octyldodecanol
- Hectorite
- Aqua/Water
- Caprylic/Capric Triglyceride also listed as Fractionated Coconut Oil, MCT
- Pentylene Glycol
- Lauroyl Lysine
- Benzyl Alcohol also listed as Phenylmethanol Watch
- Potassium Sorbate
- Dehydroacetic Acid
- Honokiol
- Iron Oxides (CI 77491)
- Titanium Dioxide (CI 77891)
Prefer a spotless pick? Axiology in Makeup & Cosmetics is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Company profiles list Giraud and Raza as founders with no recorded funding rounds; databases list the company as unfunded and still in business.
Where to buy
Key Products
- Baked Highlighting Blush View on Amazon →
- Baked Eyeshadow View on Amazon →
- Certified Organic Foundation View on Amazon →
- Bamboo Makeup Brushes View on Amazon →
- Eye Pencil View on Amazon →
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