Our take
Why We Trust This Brand
Founder Vikki Khan is still the director with no acquisition or funding round found — a rare surviving independent in mineral makeup, with talc- and bismuth-free formulas and Leaping Bunny certification.
What's inside
Ingredients & Safety
The Mineral Foundation SPF 15 is about as short as an INCI gets — mica and zinc oxide with mineral titanium-dioxide and iron-oxide pigments — no talc, bismuth oxychloride, nanoparticles, parabens, or synthetic dyes.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Mica
- Zinc Oxide also listed as Non-Nano Zinc Oxide, CI 77947
- Titanium Dioxide (CI 77891)
- Iron Oxides (CI 77492, CI 77491, CI 77499)
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
Founded in 2005 by Vikki Khan; UK Companies House lists Vikki and Arfan Khan as the persons with significant control of the private company Lily Lolo Ltd (Hull) — no corporate, PE, or VC holder and no sale on the register. US-purchasable via lilylolo.us.
Where to buy
Key Products
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