Our take
Why We Trust This Brand
Founder Vikki Khan is still the director with no acquisition or funding round found — a rare surviving independent in mineral makeup, with talc- and bismuth-free formulas and Leaping Bunny certification.
What's inside
Ingredients & Safety
The Mineral Foundation SPF 15 is about as short as an INCI gets — mica and zinc oxide with mineral titanium-dioxide and iron-oxide pigments — no talc, bismuth oxychloride, nanoparticles, parabens, or synthetic dyes.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Mica
- Zinc Oxide also listed as Non-Nano Zinc Oxide, CI 77947
- Titanium Dioxide (CI 77891)
- Iron Oxides (CI 77492, CI 77491, CI 77499)
Who owns it
Ownership & Independence
Founded in 2005 by Vikki Khan; UK Companies House lists Vikki and Arfan Khan as the persons with significant control of the private company Lily Lolo Ltd (Hull) — no corporate, PE, or VC holder and no sale on the register. US-purchasable via lilylolo.us.
Where to buy
Key Products
- Mineral Foundation SPF 15 View on Amazon →
- Mineral Finishing Powder View on Amazon →
- Vegan Mascara View on Amazon →
- Cream Blush View on Amazon →
- Pressed Eye Shadow View on Amazon →
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