Our take
Why We Trust This Brand
This is one of the purest independence stories in clean beauty: founder-owned since 2009, never took investor money, and still made in-house. It is vegan and cruelty-free with certified-organic ingredients and a baking-soda-free option for reactive skin.
What's inside
Ingredients & Safety
Aluminum-free deodorant, not an antiperspirant, free of SLS, parabens, phthalates, petrochemicals, and synthetic fragrance. Original uses shea butter, kaolin clay, magnesium hydroxide, and baking soda; the Sensitive line swaps baking soda for charcoal and clay.
Certifications
A couple to know — 1 ingredient we flag:
Essential oils — commonly known as Essential Oil Blend
Natural scent but specific components often not fully disclosed, can sensitize some individuals.
Full Ingredient List
- Shea butter also listed as Butyrospermum Parkii Butter
- Arrowroot starch
- Sodium bicarbonate (Original)
- Sunflower oil also listed as Helianthus Annuus Seed Oil
- Jojoba oil also listed as Simmondsia Chinensis Seed Oil, Jojoba
- Kaolin clay
- Magnesium hydroxide
- Activated charcoal (Sensitive)
- Essential oils also listed as Organic Essential Oil Blend, Essential Oils Watch
Prefer a spotless pick? Meow Meow Tweet in Deodorant is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Founded by Rachel Winard in 2009 and still independently founder-owned. The brand states plainly that it operates without investor funding. No corporate parent or private-equity control. Clean claims are self-attested vegan and cruelty-free with certified-organic ingredients; we did not find a formal third-party seal.
Where to buy
Key Products
- Original Deodorant Cream View on Amazon →
- Sensitive Deodorant Cream (Citrus) View on Amazon →
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