Our take
Why We Trust This Brand
This is one of the purest independence stories in clean beauty: founder-owned since 2009, never took investor money, and still made in-house. It is vegan and cruelty-free with certified-organic ingredients and a baking-soda-free option for reactive skin.
What's inside
Ingredients & Safety
Aluminum-free deodorant, not an antiperspirant, free of SLS, parabens, phthalates, petrochemicals, and synthetic fragrance. Original uses shea butter, kaolin clay, magnesium hydroxide, and baking soda; the Sensitive line swaps baking soda for charcoal and clay.
Ingredient list reviewed
- Shea butter also listed as Butyrospermum Parkii Butter
- Arrowroot starch
- Sodium bicarbonate (Original)
- Sunflower oil also listed as Helianthus Annuus Seed Oil
- Jojoba oil also listed as Simmondsia Chinensis Seed Oil, Jojoba
- Kaolin clay
- Magnesium hydroxide
- Activated charcoal (Sensitive)
- Essential oils also listed as Organic Essential Oil Blend, Essential Oils Watch
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Meow Meow Tweet in Deodorant currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Founded by Rachel Winard in 2009 and still independently founder-owned. The brand states plainly that it operates without investor funding. No corporate parent or private-equity control. Clean claims are self-attested vegan and cruelty-free with certified-organic ingredients; we did not find a formal third-party seal.
- Founded
- 2009
- Headquarters
- Brooklyn, NY
- Control
- Fully independent, founder-owned by Rachel Winard. No outside or investor funding, no corporate parent.
Where to buy
Key Products
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Check the exact formula, size, seller, and availability on Amazon. Links open in a new tab.
- Original Deodorant Cream View product on Amazon →
- Sensitive Deodorant Cream (Citrus) View product on Amazon →