Why We Trust This Brand
This is one of the purest independence stories in clean beauty: founder-owned since 2009, never took investor money, and still made in-house. It is vegan and cruelty-free with certified-organic ingredients and a baking-soda-free option for reactive skin.
Ingredients & Safety
Aluminum-free deodorant, not an antiperspirant, free of SLS, parabens, phthalates, petrochemicals, and synthetic fragrance. Original uses shea butter, kaolin clay, magnesium hydroxide, and baking soda; the Sensitive line swaps baking soda for charcoal and clay.
Certifications
Full Ingredient List
Hover any ingredient for details.
Also known as: Shea Butter, Butyrospermum Parkii Butter
Rich moisturizer.
Also known as: Helianthus Annuus Seed Oil
Lightweight moisturizing oil.
Also known as: Jojoba Oil, Simmondsia Chinensis Oil
Technically a wax ester, closely mimics skin sebum.
Gentle mineral clay for absorption.
Mineral-based odor neutralizer, gentle alternative to baking soda.
Also known as: Organic Essential Oil Blend, Essential Oils, Organic Essential Oils
Natural scent but specific components often not fully disclosed, can sensitize some individuals.
Ownership & Independence
Founded by Rachel Winard in 2009 and still independently founder-owned. The brand states plainly that it operates without investor funding. No corporate parent or private-equity control. Clean claims are self-attested vegan and cruelty-free with certified-organic ingredients; we did not find a formal third-party seal.
Key Products
- Original Deodorant Cream View on Amazon →
- Sensitive Deodorant Cream (Citrus) View on Amazon →
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