RiseWell uses hydroxyapatite, a mineral that is part of natural tooth enamel, and the formula is free of fluoride, SLS, parabens, and artificial dyes. Just as important, the company is bootstrapped and family-run with no venture capital and no corporate owner.
02
What's inside
Ingredients & Safety
Built on hydroxyapatite instead of fluoride. Uses xylitol, free of SLS, parabens, sulfates, triclosan, and artificial flavors or dyes.
Certifications
VeganCruelty-FreeMade in USA
✓
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
Safe Watch Caution
01Hydroxyapatite
02Xylitol
03Calcium Carbonate
04Vegetable Glycerinalso listed as Glycerine, Vegetable Glycerin
05Wateralso listed as Aqua, Purified Water
06Silicaalso listed as Silica, E551
07Peppermint Oil
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
03
Who owns it
Ownership & Independence
RiseWell is a privately held, founder-owned company. Per Crunchbase it has not raised any funding rounds and is self-funded by the Estradas, who describe it as a family-run business.
Ownership recordIndependent
Founder-ownedRiseWell
Founded
2016
Headquarters
New York, NY
Control
Founder-owned and bootstrapped. Co-founded by Kori Estrada, John Estrada, and Dr. Derek Gatta; no outside funding rounds.
04
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Links open in a new tab.
RiseWell Mineral Hydroxyapatite Toothpaste (Wild Mint, 3.4 oz)Mineral Hydroxyapatite Toothpaste (Wild Mint, 3.4 oz)View product on Amazon →
RiseWell Mineral Hydroxyapatite Toothpaste (Unflavored)Mineral Hydroxyapatite Toothpaste (Unflavored)View product on Amazon →
RiseWell PRO Mineral Hydroxyapatite ToothpastePRO Mineral Hydroxyapatite ToothpasteView product on Amazon →
Evidence
Sources & Reports
External references used in this review. Links open in new tabs.
