Our take
Why We Trust This Brand
RiseWell uses hydroxyapatite, a mineral that is part of natural tooth enamel, and the formula is safe to swallow and free of fluoride, SLS, parabens, and artificial dyes. Just as important, the company is bootstrapped and family-run with no venture capital and no corporate owner.
What's inside
Ingredients & Safety
Built on hydroxyapatite to support enamel without fluoride. Uses xylitol, free of SLS, parabens, sulfates, triclosan, and artificial flavors or dyes. Safe to swallow, which is handy for kids.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Hydroxyapatite
- Xylitol
- Calcium Carbonate
- Vegetable Glycerin also listed as Glycerine, Vegetable Glycerin
- Water also listed as Aqua, Purified Water
- Silica also listed as Silica, E551
- Peppermint Oil
Who owns it
Ownership & Independence
RiseWell is a privately held, founder-owned company. Per Crunchbase it has not raised any funding rounds and is self-funded by the Estradas, who describe it as a family-run business.
Where to buy
Key Products
- Mineral Hydroxyapatite Toothpaste (Wild Mint) View on Amazon →
- Mineral Hydroxyapatite Toothpaste (Unflavored) View on Amazon →
- PRO Mineral Hydroxyapatite Toothpaste View on Amazon →
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