Our take
Why We Trust This Brand
RiseWell uses hydroxyapatite, a mineral that is part of natural tooth enamel, and the formula is safe to swallow and free of fluoride, SLS, parabens, and artificial dyes. Just as important, the company is bootstrapped and family-run with no venture capital and no corporate owner.
What's inside
Ingredients & Safety
Built on hydroxyapatite to support enamel without fluoride. Uses xylitol, free of SLS, parabens, sulfates, triclosan, and artificial flavors or dyes. Safe to swallow, which is handy for kids.
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
- Hydroxyapatite
- Xylitol
- Calcium Carbonate
- Vegetable Glycerin also listed as Glycerine, Vegetable Glycerin
- Water also listed as Aqua, Purified Water
- Silica also listed as Silica, E551
- Peppermint Oil
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
RiseWell is a privately held, founder-owned company. Per Crunchbase it has not raised any funding rounds and is self-funded by the Estradas, who describe it as a family-run business.
- Founded
- 2016
- Headquarters
- New York, NY
- Control
- Founder-owned and bootstrapped. Co-founded by Kori Estrada, John Estrada, and Dr. Derek Gatta; no outside funding rounds.
Where to buy
Key Products
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Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Mineral Hydroxyapatite Toothpaste (Wild Mint) View product on Amazon →
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- PRO Mineral Hydroxyapatite Toothpaste View product on Amazon →