Makeup Reviewed Jul 5, 2026

Saie

Founder-controlled clean makeup for sensitive skin — glowy, skincare-grade, and profitable.

Lawsuit · 2022 · dismissed

Finster v. Sephora — “Clean at Sephora” false-advertising suit (dismissed)

A class action against Sephora over its “Clean at Sephora” seal cited Saie’s Mascara 101 as an example of a product containing synthetic ingredients. It was dismissed on March 15, 2024. Saie itself was NOT a defendant — Sephora was; Saie was named only as an example. Dismissed: the court held that no reasonable consumer would read the “Clean at Sephora” seal as a promise that a product is free of all synthetic ingredients — only that it omits a specific listed set.

Source →

Our take

Why We Trust This Brand

Leaping Bunny plus Climate Neutral plus Plastic Negative is a genuinely stacked third-party record; the line is fragrance- and essential-oil-free for reactive skin; the founder retains control and the company is profitable, so independence is not propped up by burn rate.

What's inside

Ingredients & Safety

Slip Tint is a 15% zinc-oxide SPF 35 tinted moisturizer layering grape-seed and argan oils, vitamin E, sodium hyaluronate, and licorice root, with a natural radish-root ferment preservative — silicone-, talc-, phthalate-, and fragrance-free.

Certifications

Leaping Bunny Climate Neutral Certified Plastic Negative 1% for the Planet Clean at Sephora/Credo

No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.

Ingredient List Reviewed

Safe Watch Caution
  • Zinc Oxide also listed as Non-Nano Zinc Oxide, CI 77947
  • Water also listed as Aqua, Purified Water
  • Coco-Caprylate/Caprate
  • Vitis Vinifera (Grape) Seed Oil
  • C15-19 Alkane
  • Isocetyl Stearoyl Stearate
  • Argania Spinosa Kernel Oil also listed as Argania Spinosa Kernel Oil
  • Tocopheryl Acetate
  • Sodium Hyaluronate Crosspolymer
  • Jojoba Esters
  • Tribehenin
  • Beeswax also listed as Cera Alba
  • Glyceryl Stearate
  • Leuconostoc/Radish Root Ferment Filtrate
  • Glycerin also listed as Glycerine, Vegetable Glycerin
  • Lactobacillus
  • Acacia Senegal Gum
  • Xanthan Gum
  • Viola Tricolor Extract
  • Bisabolol
  • Glycyrrhiza Glabra Root Extract
  • Sodium Hyaluronate
  • Aloe Barbadensis Leaf Extract
  • Cocos Nucifera Fruit Extract
  • Titanium Dioxide also listed as Non-Nano Titanium Dioxide, CI 77891
  • Iron Oxides also listed as CI 77491, CI 77492
  • Mica

Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.

Who owns it

Ownership & Independence

Founded in 2019 by Laney Crowell, who retains control (exact stake undisclosed); the 2020 minority seed round was led by Unilever Ventures — its early-stage VC arm, not Unilever the parent — with G9 Ventures and Stage 1 Fund. No majority sale or acquisition; roughly $100M profitable sales in 2024.

VC Funding Note

Minority seed-stage VC only — Unilever Ventures (Unilever's early-stage VC arm, NOT Unilever the parent) led the 2020 seed round with G9 Ventures and Stage 1 Fund plus angels; founder/CEO Laney Crowell retains control, exact stake not publicly disclosed. Not a buyout.

Where to buy

Key Products

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