Our take
Why We Flagged It
As independent as it gets (bootstrapped and family-owned) and transparent about testing. But a 2024 Prop 65 lead notice (settled 2025) over ~10 products lands squarely on our safety axis, so we flag it rather than badge it clean.
What's inside
Ingredients & Safety
Clean-label, minimal-ingredient formulas with published testing, but ~10 products drew a 2024 Prop 65 lead notice (settled $70K, Oct 2025).
No listed ingredient is currently on our watch or caution list. That does not clear the alert above. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
- Whey & Plant Protein
- Naturally Sweetened
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want a cleaner option? Nordic Naturals in Supplements & Protein currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Bootstrapped and family-owned (unfunded per business databases); no PE, VC, or acquisition.
- Founded
- 2019
- Headquarters
- Lehi, UT
- Control
- Private, family-owned, bootstrapped (Karalynne & Jeff Call)
Products covered
Key Products
We don't link to buy products we flag. Read why above, or see Nordic Naturals, which meets our top criteria.
- Whey & Plant Protein
- Pre-Workout
- Electrolytes