Our take
Why We Trust This Brand
Primally Pure's ingredient list reads like a farm inventory, not a chemistry lab. Tallow from grass-fed cattle, organic coconut oil, beeswax — these are ingredients with centuries of use. The company is wholly owned by Bethany McDaniel and her family, with zero outside investment. When they say 'farm to body,' they mean it literally.
What's inside
Ingredients & Safety
Core formula: grass-fed tallow, organic virgin coconut oil, beeswax, non-nano zinc oxide, arrowroot powder, and kaolin clay. Zero synthetic ingredients. Zero preservatives (tallow and beeswax are naturally antimicrobial). The sensitive formula removes baking soda entirely. Every ingredient is food-grade.
Certifications
A couple to know — 1 ingredient we flag:
Essential Oil Blend — sometimes listed as Organic Essential Oil Blend
Natural scent but specific components often not fully disclosed, can sensitize some individuals.
Full Ingredient List
- Grass-Fed Tallow
- Organic Virgin Coconut Oil also listed as Virgin Coconut Oil
- Beeswax also listed as Cera Alba
- Non-Nano Zinc Oxide
- Arrowroot Powder also listed as Maranta Arundinacea
- Kaolin Clay
- Essential Oil Blend also listed as Organic Essential Oil Blend, Essential Oils Watch
Prefer a spotless pick? Meow Meow Tweet in Deodorant is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Primally Pure is privately held and family-owned by Bethany McDaniel. Products are made at their facility in California. No venture capital, no corporate parent, no outside shareholders. Bethany and her husband run all operations.
Where to buy
Key Products
- Charcoal Deodorant View on Amazon →
- Sensitive Deodorant (Baking Soda Free) View on Amazon →
- Blue Tansy Deodorant View on Amazon →
- Everything Spray View on Amazon →
- Baby Balm View on Amazon →
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