Our take
Why We Trust This Brand
Tru Earth is a Certified B Corp that is still owned and run by its three founders out of Port Moody, BC. The 2022 venture round it took was a minority stake, so the founders stayed in charge. We can verify the B Corp listing and the founders at the source.
What's inside
Ingredients & Safety
The sheets clean with plant- and mineral-derived surfactants and are readily biodegradable. They leave out parabens, phosphates, added bleach, and dyes, and there is a fragrance-free option. The honest caveat is that EWG rates them a C grade, so the real strengths here are the plastic-free packaging and the free-from list.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Plant- and mineral-derived surfactants
- Readily biodegradable cleaning agents
- Paraben-free formula
- Phosphate-free formula
Prefer a spotless pick? Force of Nature in Cleaning is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Tru Earth was founded in 2019 by Brad Liski, Ryan McKenzie, and Kevin Hinton in Port Moody, British Columbia, and Liski is still CEO. It raised one minority venture round around 2022 led by Renewal Funds with Export Development Canada. It has not been acquired and is not majority owned by private equity.
VC Funding Note
One minority venture round around 2022 (Renewal Funds with Export Development Canada). Three co-founders retain control, Brad Liski still CEO; not acquired. Note: the sheets are EWG-listed at a C grade and are NOT EWG Verified.
Where to buy
Key Products
- Eco-Strips Laundry Detergent Sheets (Fresh Linen) View on Amazon →
- Eco-Strips Laundry Detergent Sheets (Fragrance-Free) View on Amazon →
- Platinum Heavy-Duty Laundry Sheets (Fragrance Free) View on Amazon →
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