Cleaning Specimen file

Tru Earth

Plastic-free laundry detergent sheets from an independent B Corp.

Our take

Why We Trust This Brand

Tru Earth is a Certified B Corp that is still owned and run by its three founders out of Port Moody, BC. The 2022 venture round it took was a minority stake, so the founders stayed in charge. We can verify the B Corp listing and the founders at the source.

What's inside

Ingredients & Safety

The sheets clean with plant- and mineral-derived surfactants and are readily biodegradable. They leave out parabens, phosphates, added bleach, and dyes, and there is a fragrance-free option. The honest caveat is that EWG rates them a C grade, so the real strengths here are the plastic-free packaging and the free-from list.

Certifications
Certified B Corporation 1% for the Planet (member)

No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.

Ingredient list reviewed

  • Plant- and mineral-derived surfactants
  • Readily biodegradable cleaning agents
  • Paraben-free formula
  • Phosphate-free formula

Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.

Want another top-tier option? Force of Nature in Cleaning currently meets our top criteria. Review its formula scope and cited records before deciding.

Who owns it

Ownership & Independence

Tru Earth was founded in 2019 by Brad Liski, Ryan McKenzie, and Kevin Hinton in Port Moody, British Columbia, and Liski is still CEO. It raised one minority venture round around 2022 led by Renewal Funds with Export Development Canada. It has not been acquired and is not majority owned by private equity.

Ownership record VC-Backed
Founded
2019
Headquarters
Port Moody, BC, Canada
Control
Independent, founder-led Canadian B Corp; minority VC-backed, not acquired.

VC funding note. One minority venture round around 2022 (Renewal Funds with Export Development Canada). Three co-founders retain control, Brad Liski still CEO; not acquired. Note: the sheets are EWG-listed at a C grade and are NOT EWG Verified.

Where to buy

Key Products

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