Our take
Why It’s on Our Radar
We don't recommend it pending the litigation. A "natural" kids toothpaste facing an active lawsuit alleging lead well above the children's-candy limit is worth knowing about.
What's inside
Ingredients & Safety
A silica-based kids toothpaste that 2025 suits allege is contaminated with lead (a contaminant, likely via the mineral abrasive) at levels over 6× the children's-candy limit.
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Water also listed as Aqua, Purified Water
- Sorbitol
- Hydrated Silica
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Xylitol
- Natural Flavor
- Xanthan Gum
- Stevia Rebaudiana Leaf Extract
- Sodium Cocoyl Glutamate
Prefer a spotless pick? Davids in Oral Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
hello has been owned by Colgate-Palmolive since 2020.
Where to buy
Key Products
- hello Kids Fluoride-Free Toothpaste (Unicorn Sparkle, Watermelon, etc.) View on Amazon →
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