Our take
Why It’s on Our Radar
We don't recommend it pending the litigation. A "natural" kids toothpaste facing an active lawsuit alleging lead well above the children's-candy limit is worth knowing about.
What's inside
Ingredients & Safety
A silica-based kids toothpaste that 2025 suits allege is contaminated with lead (a contaminant, likely via the mineral abrasive) at levels over 6× the children's-candy limit.
No listed ingredient is currently on our watch or caution list. That does not clear the alert above. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
- Water also listed as Aqua, Purified Water
- Sorbitol
- Hydrated Silica
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Xylitol
- Natural Flavor
- Xanthan Gum
- Stevia Rebaudiana Leaf Extract
- Sodium Cocoyl Glutamate
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want a cleaner option? RiseWell in Oral Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
hello has been owned by Colgate-Palmolive since 2020.
- Founded
- 2013
- Headquarters
- Montclair, NJ
- Control
- Owned by Colgate-Palmolive (acquired hello Products in 2020)
Products covered
Key Products
We don't link to buy products we flag. Read why above, or see RiseWell, which meets our top criteria.
- hello Kids Fluoride-Free Toothpaste (Unicorn Sparkle, Watermelon, etc.)