Our take
Why We Trust This Brand
The category's founding clean brand chose an employee-ownership trust over a private-equity payday specifically to protect its mission — a rare, verifiable rejection of the acquisition path that swallowed its peers.
What's inside
Ingredients & Safety
100% organic cotton, no chlorine bleaching (so no dioxin byproduct), no rayon, plastic-free, and fragrance-free.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Organic Cotton
- No Chlorine Bleach
- No Rayon
- No Fragrance
- Plastic-Free / Compostable
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
Verified via March 2026 news and the company's own EOT announcement — not acquired by any conglomerate or PE, not public.
Where to buy
Key Products
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