Innersense is the rare clean haircare brand that has been adopted by professional salons, not as a compromise, but as a preference. Founded by industry veterans who knew both the conventional and clean worlds, they built products that perform at salon level with genuinely clean ingredients. The company is founder-owned after nearly 20 years in business.
02
What's inside
Ingredients & Safety
Formulas built on USDA Organic ingredients including aloe vera, coconut oil, jojoba, and botanical extracts. Free of sulfates, silicones, parabens, phthalates, mineral oil, petroleum, and synthetic fragrances. Uses plant-based alternatives to silicones for slip and shine. Scored 9 because some products contain naturally-derived preservatives and mild surfactants needed for performance.
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
Safe Watch Caution
01Aloe Barbadensis Leaf Juicealso listed as Aloe Vera
02Wateralso listed as Aqua, Purified Water
03Sodium Cocoyl Isethionatealso listed as SCI
04Cocamidopropyl Betainealso listed as CAPB
05Sodium Methyl Cocoyl Taurate
06Glycerinalso listed as Glycerine, Vegetable Glycerin
07Jojoba Esters
08Broccoli Seed Oil
09Tamanu Oilalso listed as Calophyllum Inophyllum Seed Oil
10Rice Protein
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
03
Who owns it
Ownership & Independence
Innersense is privately held and founder-owned by Greg and Joanne Starkman since 2005. No venture capital, no corporate parent. After nearly 20 years, they have chosen to remain independent rather than sell to a beauty conglomerate.
Ownership recordIndependent
Founder-ownedInnersense Organic Beauty
Founded
2005
Headquarters
Concord, CA
Control
Founder-owned by Greg and Joanne Starkman
04
Where to buy
Key Products
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