Our take
Why We Trust This Brand
Innersense is the rare clean haircare brand that has been adopted by professional salons — not as a compromise, but as a preference. Founded by industry veterans who knew both the conventional and clean worlds, they built products that perform at salon level with genuinely clean ingredients. The company is founder-owned after nearly 20 years in business.
What's inside
Ingredients & Safety
Formulas built on USDA Organic ingredients including aloe vera, coconut oil, jojoba, and botanical extracts. Free of sulfates, silicones, parabens, phthalates, mineral oil, petroleum, and synthetic fragrances. Uses plant-based alternatives to silicones for slip and shine. Scored 9 because some products contain naturally-derived preservatives and mild surfactants needed for performance.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Aloe Barbadensis Leaf Juice also listed as Aloe Vera
- Water also listed as Aqua, Purified Water
- Sodium Cocoyl Isethionate also listed as SCI
- Cocamidopropyl Betaine also listed as CAPB
- Sodium Methyl Cocoyl Taurate
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Jojoba Esters
- Broccoli Seed Oil
- Tamanu Oil also listed as Calophyllum Inophyllum Seed Oil
- Rice Protein
Who owns it
Ownership & Independence
Innersense is privately held and founder-owned by Greg and Joanne Starkman since 2005. No venture capital, no corporate parent. After nearly 20 years, they have chosen to remain independent rather than sell to a beauty conglomerate.
Where to buy
Key Products
- Hydrating Cream Shampoo View on Amazon →
- Color Awakening Hairbath View on Amazon →
- Quiet Calm Curl Control View on Amazon →
- Harmonic Healing Oil View on Amazon →
- Pure Inspiration Daily Conditioner View on Amazon →
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