Our take
Why We Trust This Brand
A rare unfunded, husband-and-wife-owned brand with no outside investors and no acquisition on record; cruelty-free is Leaping Bunny and PETA certified, not self-claimed.
What's inside
Ingredients & Safety
Food-grade botanicals — the Oat Milk Foundation leads with water and oat milk, plant emollients, glycerin, and vitamin E, colored only by mineral iron-oxide and titanium-dioxide pigments, with a milder sodium-anisate preservation and no parabens.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Aqua also listed as Aqua, Purified Water
- Oat Milk (Avena Sativa)
- Coco-Caprylate/Caprate
- Glycerine also listed as Glycerine, Vegetable Glycerin
- Tocopherol (Vitamin E)
- Glyceryl Caprylate
- Magnesium Sulfate also listed as Epsom Salt
- Sodium Anisate
- Aluminium Starch Octenylsuccinate
- Citric Acid
- Sodium Salicylate
- Polyglyceryl-6 Polyricinoleate
- Biosaccharide Gum-1
- Ethylhexylglycerin
- Sodium Levulinate
- Iron Oxides (CI 77491, CI 77492, CI 77499)
- Titanium Dioxide (CI 77891)
Prefer a spotless pick? Axiology in Makeup & Cosmetics is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Founded around 2002 in Bondi Beach by Ere Perez; her husband Juan Perez is CEO. A 2025 database profile lists it as unfunded with no funding rounds and no investors. US-purchasable via Credo, Ulta, Amazon, and DTC.
Where to buy
Key Products
- Oat Milk Foundation View on Amazon →
- Beetroot Cheek & Lip Tint View on Amazon →
- Carrot Colour Pot View on Amazon →
- Almond Oil Mascara View on Amazon →
- Avocado Waterproof Mascara View on Amazon →
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