Our take
Why We Trust This Brand
It is a true multi-generational family business that has been doing clean formulas since 1986, with no outside owners. The roll-on is aluminum-free and alcohol-free, fragranced only with organic essential oils, and it is a good fit for anyone who does not like sticks or creams.
What's inside
Ingredients & Safety
Aluminum-free roll-on with no alcohol, parabens, phthalates, sulfates, or artificial fragrance. Scented with organic lavender and rosemary essential oils.
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
- Purified water also listed as Aqua, Purified Water
- Vegetable glycerin also listed as Glycerine, Vegetable Glycerin
- Plant-based odor neutralizers
- Organic lavender oil
- Organic rosemary oil
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Meow Meow Tweet in Deodorant currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Founded in 1986 by biochemist Virginia Easterling and still owned and run by the Easterling family into its fourth generation. No corporate parent and no private-equity or venture ownership. Clean claims are backed by a PETA cruelty-free listing.
- Founded
- 1986
- Headquarters
- Evansville, IN
- Control
- Independent, family-owned by the Easterling family, now in its fourth generation. No corporate parent, no private equity.
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Links open in a new tab.
- Roll-On Natural Deodorant View product on Amazon →
- Roll-On Natural Deodorant (2-Pack) View product on Amazon →