Our take
Why We Trust This Brand
Alaffia combines clean ingredients with a genuine social mission. Their fair trade shea butter supply chain directly empowers women's cooperatives in Togo, and the company reinvests in education and maternal health. The products are affordable, widely available, and free of the worst offenders in personal care. B Corp certified since 2011.
What's inside
Ingredients & Safety
Fair trade unrefined shea butter or virgin coconut oil as the base, combined with plant-derived surfactants, aloe vera, and botanical extracts. Free of parabens, phthalates, synthetic fragrances, and mineral oil. Scored 8 because some formulas use mild synthetic preservatives needed for shelf stability at the affordable price point, and some products contain naturally-derived fragrances.
Certifications
A couple to know — 1 ingredient we flag:
Sodium C14-16 Olefin Sulfonate — sometimes listed as AOS
Plant-derived but stronger surfactant, more stripping than gentler alternatives.
Full Ingredient List
- Water also listed as Aqua, Purified Water
- Sodium C14-16 Olefin Sulfonate also listed as AOS, Sodium C14-C16 Olefin Sulfonate Watch
- Cocamidopropyl Betaine also listed as CAPB
- Fair Trade Unrefined Shea Butter
- Sodium Chloride also listed as Salt
- Citric Acid
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Neem Oil also listed as Azadirachta Indica Oil
Prefer a spotless pick? Dr. Bronner's in Body Wash & Soap is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Alaffia is founder-owned and operated as a Certified B Corporation. The company has not been acquired by a beauty conglomerate and has no venture capital investors. Community empowerment, not shareholder returns, drives business decisions.
Where to buy
Key Products
- Everyday Shea Body Wash View on Amazon →
- Everyday Coconut Body Wash View on Amazon →
- Beautiful Curls Defining Gel View on Amazon →
- Shea Butter Hand & Body Lotion View on Amazon →
- Neem Turmeric Natural Shampoo View on Amazon →
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