Our take
Why We Trust This Brand
It is owned and run by the people who started it, with no corporate parent and no investors steering the brand. The cruelty-free and vegan claims are backed by real third-party programs, Leaping Bunny and the Vegan Society, not just words on the label.
What's inside
Ingredients & Safety
Sulfate-free, paraben-free, silicone-free, and phthalate-free solid bars. The Moisturize bar leans on coconut oil and vitamin B5 for dry or frizzy hair, and the formulas skip the harsh detergents that strip color and natural oils.
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
- Sodium cocoyl isethionate also listed as SCI
- Coconut oil also listed as Cocos Nucifera Oil
- Shea butter also listed as Butyrospermum Parkii Butter
- Panthenol (vitamin B5)
- No sulfates, parabens, silicones, or phthalates
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? ATTITUDE in Shampoo & Hair Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
HiBAR was started in St. Paul, Minnesota and the four co-founders paid for the early research and launch themselves. We found no funding rounds, no private-equity stake, and no acquisition, so it stays fully founder-controlled.
- Founded
- 2018
- Headquarters
- St. Paul, MN
- Control
- Founder-owned and self-funded by four co-founders (Nora and Jay Schaper, Ward Johnson, Dion Hughes). No corporate parent, no investors.
Where to buy
Key Products
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Check the exact formula, size, seller, and availability on Amazon. Links open in a new tab.
- Moisturize Shampoo Bar View product on Amazon →
- Maintain Shampoo & Conditioner Bar Set View product on Amazon →
- Volumize Shampoo Bar View product on Amazon →