Our take
Why We Trust This Brand
One of the cleanest ownership stories on the list: two generations of the founding family own it outright, it is a certified B Corp, and there are no investors. The formulas are whole-plant and more than 96% organic.
What's inside
Ingredients & Safety
The diaper balm is literally olive oil, beeswax, and four herbs (Oregon grape root, myrrh, yarrow, calendula), no zinc or petroleum, and cloth-diaper safe. There is no fragrance, no parabens, and no phthalates anywhere in the baby line.
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
- Extra Virgin Olive Oil
- Beeswax also listed as Cera Alba
- Oregon Grape Root
- Myrrh Gum
- Yarrow Herb
- Calendula Flower
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
Founded by herbalist Kathryn Higgins; her daughter Silencia Cox became CEO in 2014 and co-owns the company with her sisters and mother. It is fully family-held with no outside capital.
- Founded
- 1990
- Headquarters
- Loveland, CO
- Control
- Family-owned & woman-owned (Kathryn Higgins + daughters; Silencia Cox, CEO/co-owner)
Where to buy
Key Products
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