Our take
Why We Trust This Brand
One of the cleanest ownership stories on the list — two generations of the founding family own it outright, it is a certified B Corp, and there are no investors. The formulas are whole-plant and more than 96% organic.
What's inside
Ingredients & Safety
The diaper balm is literally olive oil, beeswax, and four herbs (Oregon grape root, myrrh, yarrow, calendula) — no zinc or petroleum, and cloth-diaper safe. There is no fragrance, no parabens, and no phthalates anywhere in the baby line.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Extra Virgin Olive Oil
- Beeswax also listed as Cera Alba
- Oregon Grape Root
- Myrrh Gum
- Yarrow Herb
- Calendula Flower
Who owns it
Ownership & Independence
Founded by herbalist Kathryn Higgins; her daughter Silencia Cox became CEO in 2014 and co-owns the company with her sisters and mother. It is fully family-held with no outside capital.
Where to buy
Key Products
- Organic Diaper Balm View on Amazon →
- Nipple Cream View on Amazon →
- Baby Oil View on Amazon →
- Pregnant Belly Salve View on Amazon →
- Green Salve View on Amazon →
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