Our take
Why We Trust This Brand
Leaping Bunny held continuously since founding is a hard credential; plant-forward formulas use a ferment-based preservation system rather than parabens, and the founder still runs the company.
What's inside
Ingredients & Safety
The Foundation+ base is aloe leaf juice with grape-seed, sunflower, jojoba, and argan oils, stable vitamin C, botanical hyaluronic acid, and mineral pigments, preserved with a radish-root ferment — no parabens or synthetic fragrance.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Aloe Barbadensis Leaf Juice also listed as Aloe Vera
- Ricinus Communis (Castor) Seed Oil
- Vitis Vinifera (Grape) Seed Oil
- Helianthus Annuus (Sunflower) Oil
- Cetearyl Olivate
- Sodium Ascorbyl Phosphate (Vitamin C)
- Sorbitan Olivate
- Simmondsia Chinensis (Jojoba) Seed Oil
- Cassia Angustifolia Seed Polysaccharide
- Caprylic/Capric Triglyceride also listed as Fractionated Coconut Oil, MCT
- Leuconostoc/Radish Root Ferment Filtrate
- Hippophae Rhamnoides (Sea Buckthorn)
- Cetyl Alcohol also listed as Cetyl Alcohol
- Mica
- Titanium Dioxide also listed as Non-Nano Titanium Dioxide, CI 77891
- Zinc Oxide also listed as Non-Nano Zinc Oxide, CI 77947
- Iron Oxides also listed as CI 77491, CI 77492
- Ultramarines
- Argania Spinosa (Argan) Oil
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Axiology in Makeup & Cosmetics currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Anna Buss founded Fitglow in 2014 and remains CEO; no acquisition or majority-stake event is on record. Funding data conflicts (Tracxn: none; PitchBook: ~$200K unnamed), so the independence claim carries mild uncertainty.
Where to buy
Key Products
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Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Foundation+ (Vita Active Serum Foundation) Search on Amazon →
- Night Lip Serum Search on Amazon →
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- Redness Rescue Serum Search on Amazon →
- Lumi Firm Eye Cream Search on Amazon →