Our take
Why We Trust This Brand
Leaping Bunny held continuously since founding is a hard credential; plant-forward formulas use a ferment-based preservation system rather than parabens, and the founder still runs the company.
What's inside
Ingredients & Safety
The Foundation+ base is aloe leaf juice with grape-seed, sunflower, jojoba, and argan oils, stable vitamin C, botanical hyaluronic acid, and mineral pigments, preserved with a radish-root ferment — no parabens or synthetic fragrance.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Aloe Barbadensis Leaf Juice also listed as Aloe Vera
- Ricinus Communis (Castor) Seed Oil
- Vitis Vinifera (Grape) Seed Oil
- Helianthus Annuus (Sunflower) Oil
- Cetearyl Olivate
- Sodium Ascorbyl Phosphate (Vitamin C)
- Sorbitan Olivate
- Simmondsia Chinensis (Jojoba) Seed Oil
- Cassia Angustifolia Seed Polysaccharide
- Caprylic/Capric Triglyceride also listed as Fractionated Coconut Oil, MCT
- Leuconostoc/Radish Root Ferment Filtrate
- Hippophae Rhamnoides (Sea Buckthorn)
- Cetyl Alcohol also listed as Cetyl Alcohol
- Mica
- Titanium Dioxide also listed as Non-Nano Titanium Dioxide, CI 77891
- Zinc Oxide also listed as Non-Nano Zinc Oxide, CI 77947
- Iron Oxides also listed as CI 77491, CI 77492
- Ultramarines
- Argania Spinosa (Argan) Oil
Prefer a spotless pick? Axiology in Makeup & Cosmetics is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Anna Buss founded Fitglow in 2014 and remains CEO; no acquisition or majority-stake event is on record. Funding data conflicts (Tracxn: none; PitchBook: ~$200K unnamed), so the independence claim carries mild uncertainty.
Where to buy
Key Products
- Foundation+ (Vita Active Serum Foundation) View on Amazon →
- Night Lip Serum View on Amazon →
- Vita Active Serum View on Amazon →
- Redness Rescue Serum View on Amazon →
- Lumi Firm Eye Cream View on Amazon →
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