Our take
Why We Trust This Brand
The line is EWG Verified (Skin Deep 1) and NPA Certified — a rigorous bar for a value brand — and the company is 100% family-owned with no outside investors.
What's inside
Ingredients & Safety
The 2-in-1 wash is a decyl-glucoside and amaranth-protein cleanser with coconut and olive oils, glycerin, and aloe — sulfate-free, with scent from a touch of lavender oil and low-concern preservatives (benzyl alcohol, potassium sorbate).
Certifications
A couple to know — 2 ingredients we flag:
Lavandula Angustifolia (Lavender) Oil — commonly known as Lavender Essential Oil
Natural scent, potential allergen for sensitive skin.
Benzyl Alcohol — sometimes listed as Phenylmethanol
Preservative and natural fragrance component; effective and low-risk but a possible contact allergen for sensitive skin.
Ingredient List Reviewed
- Aqua (Water)
- Decyl Glucoside
- Cocos Nucifera (Coconut) Oil
- Sodium Cocoyl Hydrolyzed Amaranth Protein
- Sodium Coco-Glucoside Tartrate
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Sodium Lauroyl Lactylate
- Glyceryl Stearate
- Sucrose Stearate
- Olea Europaea (Olive) Fruit Oil
- Aloe Barbadensis Leaf Juice Powder
- Lavandula Angustifolia (Lavender) Oil
- Xanthan Gum
- Lonicera Caprifolium (Honeysuckle) Flower Extract
- Lonicera Japonica (Honeysuckle) Flower Extract
- Phytic Acid
- Benzyl Alcohol also listed as Phenylmethanol Watch
- Potassium Sorbate
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Motherlove Herbal Company in Baby & Kids Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
A privately held family business founded in 2011 by the Peter and Shah sisters, with no recorded funding, investment, or acquisition — entirely bootstrapped.
Where to buy
Key Products
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