Baby Care Reviewed Jul 5, 2026

Baby Mantra

A sisters’ family business, bootstrapped, with an EWG Verified line.

Our take

Why We Trust This Brand

The line is EWG Verified (Skin Deep 1) and NPA Certified — a rigorous bar for a value brand — and the company is 100% family-owned with no outside investors.

What's inside

Ingredients & Safety

The 2-in-1 wash is a decyl-glucoside and amaranth-protein cleanser with coconut and olive oils, glycerin, and aloe — sulfate-free, with scent from a touch of lavender oil and low-concern preservatives (benzyl alcohol, potassium sorbate).

Certifications

EWG Verified NPA Certified PETA Cruelty-Free Gluten-Free

A couple to know — 2 ingredients we flag:

Lavandula Angustifolia (Lavender) Oil — commonly known as Lavender Essential Oil

Natural scent, potential allergen for sensitive skin.

Benzyl Alcohol — sometimes listed as Phenylmethanol

Preservative and natural fragrance component; effective and low-risk but a possible contact allergen for sensitive skin.

Full Ingredient List

Safe Watch Caution
  • Aqua (Water)
  • Decyl Glucoside
  • Cocos Nucifera (Coconut) Oil
  • Sodium Cocoyl Hydrolyzed Amaranth Protein
  • Sodium Coco-Glucoside Tartrate
  • Glycerin also listed as Glycerine, Vegetable Glycerin
  • Sodium Lauroyl Lactylate
  • Glyceryl Stearate
  • Sucrose Stearate
  • Olea Europaea (Olive) Fruit Oil
  • Aloe Barbadensis Leaf Juice Powder
  • Lavandula Angustifolia (Lavender) Oil
  • Xanthan Gum
  • Lonicera Caprifolium (Honeysuckle) Flower Extract
  • Lonicera Japonica (Honeysuckle) Flower Extract
  • Phytic Acid
  • Benzyl Alcohol also listed as Phenylmethanol Watch
  • Potassium Sorbate

Prefer a spotless pick? Motherlove Herbal Company in Baby & Kids Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.

Who owns it

Ownership & Independence

A privately held family business founded in 2011 by the Peter and Shah sisters, with no recorded funding, investment, or acquisition — entirely bootstrapped.

Where to buy

Key Products

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