Our take
Why We Trust This Brand
Founder-owned and certified-organic since 1996 — before it was fashionable — now layered with B Corp and Demeter Biodynamic certification, with scenting limited to organic essential oils.
What's inside
Ingredients & Safety
The baby lotion is 87% organic — organic aloe, sunflower and jojoba oils, shea and cocoa butters, and beeswax — with a mild potassium-sorbate and sodium-benzoate preservative pair and scent from organic mandarin and chamomile.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Aloe Barbadensis Leaf Juice also listed as Aloe Vera
- Helianthus Annuus (Sunflower) Seed Oil
- Glyceryl Stearate
- Simmondsia Chinensis (Jojoba) Seed Oil
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Stearyl Alcohol
- Cetyl Alcohol also listed as Cetyl Alcohol
- Butyrospermum Parkii (Shea Butter)
- Glyceryl Stearate Citrate
- Cera Alba (Beeswax)
- Algin
- Potassium Sorbate
- Sodium Benzoate
- Xanthan Gum
- Rosmarinus Officinalis (Rosemary) Leaf Extract
- Tocopherol also listed as Vitamin E
- Theobroma Cacao (Cocoa) Seed Butter
- Citrus Nobilis (Mandarin) Peel Oil
- Anthemis Nobilis (Chamomile) Flower Oil
- Limonene
Who owns it
Ownership & Independence
Co-founded and still run by Robin Brown (CEO) with Anna Cirronis. No acquisition or outside-capital event was found, and it remains an independent B Corp.
Where to buy
Key Products
- Organic Baby Lotion View on Amazon →
- Organic Baby Oil View on Amazon →
- Baby Butter Cream (Lavender & Chamomile) View on Amazon →
- Baby Shampoo View on Amazon →
- Baby Bubble Bath View on Amazon →
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