Our take
Why We Trust This Brand
Founder-owned and certified-organic since 1996 — before it was fashionable — now layered with B Corp and Demeter Biodynamic certification, with scenting limited to organic essential oils.
What's inside
Ingredients & Safety
The baby lotion is 87% organic — organic aloe, sunflower and jojoba oils, shea and cocoa butters, and beeswax — with a mild potassium-sorbate and sodium-benzoate preservative pair and scent from organic mandarin and chamomile.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Aloe Barbadensis Leaf Juice also listed as Aloe Vera
- Helianthus Annuus (Sunflower) Seed Oil
- Glyceryl Stearate
- Simmondsia Chinensis (Jojoba) Seed Oil
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Stearyl Alcohol
- Cetyl Alcohol also listed as Cetyl Alcohol
- Butyrospermum Parkii (Shea Butter)
- Glyceryl Stearate Citrate
- Cera Alba (Beeswax)
- Algin
- Potassium Sorbate
- Sodium Benzoate
- Xanthan Gum
- Rosmarinus Officinalis (Rosemary) Leaf Extract
- Tocopherol also listed as Vitamin E
- Theobroma Cacao (Cocoa) Seed Butter
- Citrus Nobilis (Mandarin) Peel Oil
- Anthemis Nobilis (Chamomile) Flower Oil
- Limonene
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
Co-founded and still run by Robin Brown (CEO) with Anna Cirronis. No acquisition or outside-capital event was found, and it remains an independent B Corp.
Where to buy
Key Products
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Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
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