Sienna Naturals fills a crucial gap: genuinely clean haircare for textured hair. Most "clean" haircare brands formulate for straight or wavy hair, while most textured hair brands still use conventional ingredients. Hannah Diop built a brand that does both: clean ingredients in formulas that actually work for coily and curly hair patterns.
Gentle plant-based cleansers, hyaluronic acid for hydration, botanical extracts including blue tansy and moringa. Free of sulfates, silicones, parabens, phthalates, mineral oil, and petroleum. Formulated specifically for the porosity and moisture needs of textured hair. Scored 9 because some products use mild preservatives and naturally-derived emulsifiers.
Certifications
Leaping Bunny Cruelty-FreeClean at Sephora Standard
A couple to know1 ingredient we flag
Watch Sodium C14-16 Olefin Sulfonate (sometimes listed as AOS)Plant-derived but stronger surfactant, more stripping than gentler alternatives.
08Glycerinalso listed as Glycerine, Vegetable Glycerin
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
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Want another top-tier option? ATTITUDE in Shampoo & Hair Care currently meets our top criteria. Review its formula scope and cited records before deciding.
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Who owns it
Ownership & Independence
Sienna Naturals is founder-led by Hannah Diop. The company has taken some investment capital to fund retail expansion into Target. Scored 9 on independence to reflect outside investment while noting the founder remains in control and no corporate acquisition has occurred.
Ownership recordVC-Backed
Outside investorsSienna Naturals
Founded
2020
Headquarters
Los Angeles, CA
Control
Founder-led by Hannah Diop
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VC funding note. Has taken investment capital for retail expansion. Founder retains control.
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Where to buy
Key Products
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