Our take
Why We Trust This Brand
Wellnesse is a founder- and family-owned public benefit corporation and Certified B Corp, with no corporate parent and no acquisition (a lone unverified "institutional investor" listing is contradicted by primary sources). The toothpaste is a clean hydroxyapatite formula — SLS-free, no fluoride, no artificial sweeteners or dyes. We keep it at 9 only because fluoride-free is a personal choice rather than a universally dentist-endorsed one.
What's inside
Ingredients & Safety
Remineralizes with hydroxyapatite instead of fluoride, SLS-free (sodium cocoyl glutamate), glycerin-free, and sweetened with xylitol and stevia — no artificial sweeteners or dyes. The main things to know are that it is fluoride-free by design and uses nano-hydroxyapatite.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Calcium Carbonate
- Sorbitol
- Purified Water also listed as Aqua, Purified Water
- Sodium Bicarbonate also listed as Baking Soda
- Xylitol
- Silica also listed as Silica, E551
- Hydroxyapatite
- Sodium Cocoyl Glutamate
- Peppermint Flavor
- Stevia Leaf Extract
- Aloe Leaf Extract
- Green Tea Leaf Extract
Who owns it
Ownership & Independence
Wellnesse operates as Wellnesse PBC, a public benefit corporation, and is founder/family-owned by co-founders Katie Wells and Seth Spears. We found no corporate parent and no acquisition across company pages and 2020–2026 coverage.
Where to buy
Key Products
- Hydroxyapatite Whitening Toothpaste View on Amazon →
- Charcoal Toothpaste View on Amazon →
- Children's Strawberry Toothpaste View on Amazon →
- Balanced Mouth Blend View on Amazon →
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