Our take
Why We Trust This Brand
Wellnesse is a founder- and family-owned public benefit corporation and Certified B Corp, with no corporate parent and no acquisition (a lone unverified "institutional investor" listing is contradicted by primary sources). The toothpaste is a clean hydroxyapatite formula — SLS-free, no fluoride, no artificial sweeteners or dyes. We keep it at 9 only because fluoride-free is a personal choice rather than a universally dentist-endorsed one.
What's inside
Ingredients & Safety
Remineralizes with hydroxyapatite instead of fluoride, SLS-free (sodium cocoyl glutamate), glycerin-free, and sweetened with xylitol and stevia — no artificial sweeteners or dyes. The main things to know are that it is fluoride-free by design and uses nano-hydroxyapatite.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Calcium Carbonate
- Sorbitol
- Purified Water also listed as Aqua, Purified Water
- Sodium Bicarbonate also listed as Baking Soda
- Xylitol
- Silica also listed as Silica, E551
- Hydroxyapatite
- Sodium Cocoyl Glutamate
- Peppermint Flavor
- Stevia Leaf Extract
- Aloe Leaf Extract
- Green Tea Leaf Extract
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
Wellnesse operates as Wellnesse PBC, a public benefit corporation, and is founder/family-owned by co-founders Katie Wells and Seth Spears. We found no corporate parent and no acquisition across company pages and 2020–2026 coverage.
Where to buy
Key Products
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Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
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