Our take
Why It’s on Our Radar
The formula is aluminum-free and reasonably clean, but Native is owned by Procter & Gamble despite its indie image, and a "72-hour" advertising claim suit was dismissed. We surface both for transparency.
What's inside
Ingredients & Safety
An aluminum-free deodorant (baking soda / magnesium base with coconut oil and shea) whose main watch item is added fragrance.
A couple to know — 1 ingredient we flag:
Fragrance — sometimes listed as Parfum
Undisclosed scent blend that is a common allergen and irritant; choose fragrance-free for sensitive or reactive skin.
Ingredient List Reviewed
- Caprylic/Capric Triglyceride also listed as Fractionated Coconut Oil, MCT
- Ozokerite
- Sodium Bicarbonate also listed as Baking Soda
- Maranta Arundinacea (Arrowroot) Root Powder
- Butyrospermum Parkii (Shea) Butter
- Cocos Nucifera (Coconut) Oil
- Fragrance also listed as Parfum, Perfume Watch
- Tocopheryl Acetate
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Meow Meow Tweet in Deodorant currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Native was acquired by Procter & Gamble in 2017 for about $100 million.
Where to buy
Key Products
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Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Native Deodorant (aluminum-free) Search on Amazon →