Our take
Why We Trust This Brand
Dual EWG Verified and Made Safe certification is the gold standard for baby clean beauty; the line is fragrance-free and microbiome-conscious, and it is founder-controlled by a proven clean-CPG founder with only minority angel capital.
What's inside
Ingredients & Safety
The Baby Balm is a coconut, sunflower, and castor-oil balm with squalane, manuka honey, papaya seed oil, and pre- and probiotics — no fragrance or synthetic preservatives; the wash uses a honeysuckle-extract preservative system.
Certifications
A couple to know — 1 ingredient we flag:
Maltodextrin — sometimes listed as Dextrin
A refined-starch filler with a glycemic index higher than table sugar that may also disrupt gut bacteria.
Ingredient List Reviewed
- Coconut Oil also listed as Cocos Nucifera Oil
- Sunflower Seed Oil
- Castor Seed Oil
- Polyhydroxystearic Acid
- Beeswax also listed as Cera Alba
- Sunflower Seed Wax
- Caprylic/Capric Triglyceride also listed as Fractionated Coconut Oil, MCT
- Honey
- Squalane
- Papaya Seed Oil
- Lactobacillus
- Alpha-Glucan Oligosaccharide
- Polymnia Sonchifolia Root Juice
- Rosemary Leaf Extract
- Maltodextrin also listed as Dextrin, Modified Food Starch Watch
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Motherlove Herbal Company in Baby & Kids Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Independent and privately held, with Shazi Visram as founder-CEO and controlling owner and Joe Kulak as co-founder. Backing is from minority individual angels, not a controlling institutional stake; there has been no acquisition or IPO.
VC Funding Note
Minority angel/venture capital only (Henry Kravis as an individual, Sara Blakely, Seth Goldman); founder Shazi Visram retains control. Not a controlling PE/VC stake.
Where to buy
Key Products
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