Our take
Why We Trust This Brand
Bite is bootstrapped and founder-controlled — Lindsay McCormick turned down every Shark Tank offer specifically to keep control — and it is a Certified B Corp with no corporate parent and no acquisition. The bits are clean: fluoride-free with nano-hydroxyapatite, SLS-free, vegan, and cruelty-free. We score the ingredients an 8 (and independence a 9) because one aggregator lists an unverified investor and the "nano" hydroxyapatite form draws mild scrutiny, though both are minor.
What's inside
Ingredients & Safety
Dry toothpaste tablets — fluoride-free bits remineralize with nano-hydroxyapatite and xylitol, SLS-free (sodium cocoyl glutamate), no parabens or artificial preservatives. A separate fluoride SKU uses sodium monofluorophosphate, so pick the version you want.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Erythritol
- Xylitol
- Calcium Carbonate
- Natural Peppermint Flavor
- Hydroxyapatite (nano)
- Sodium Bicarbonate also listed as Baking Soda
- Guar Gum
- Sodium Cocoyl Glutamate
- Zinc Citrate
- Silicon Dioxide also listed as Silica, E551
- Menthol
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Davids in Oral Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Bite is operated by The Kind Lab PBC, a public benefit corporation, and is bootstrapped and founder-controlled by Lindsay McCormick (founder/CEO) with co-founder Asher Hunt. Extensive coverage confirms it is self-funded and not acquired; one aggregator's unverified "Draft Ventures" mention is contradicted by the bootstrapped record.
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Toothpaste Bits (Fluoride-Free) Search on Amazon →
- Mouthwash Bits Search on Amazon →
- Bite Floss Search on Amazon →
- Whitening Gel Search on Amazon →