Bite is bootstrapped and founder-controlled: Lindsay McCormick turned down every Shark Tank offer specifically to keep control, and it is a Certified B Corp with no corporate parent and no acquisition. The bits are clean: fluoride-free with nano-hydroxyapatite, SLS-free, vegan, and cruelty-free. We score the ingredients an 8 (and independence a 9) because one aggregator lists an unverified investor and the "nano" hydroxyapatite form draws mild scrutiny, though both are minor.
02
What's inside
Ingredients & Safety
Dry toothpaste tablets: the fluoride-free bits are made with nano-hydroxyapatite and xylitol, SLS-free (sodium cocoyl glutamate), no parabens or artificial preservatives. A separate fluoride SKU uses sodium monofluorophosphate, so pick the version you want.
Certifications
Certified B CorporationVeganCruelty-FreeMade in USA
✓
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient list reviewed
Safe Watch Caution
01Erythritol
02Xylitol
03Calcium Carbonate
04Natural Peppermint Flavor
05Hydroxyapatite (nano)
06Sodium Bicarbonatealso listed as Baking Soda
07Guar Gum
08Sodium Cocoyl Glutamate
09Zinc Citrate
10Silicon Dioxidealso listed as Silica, E551
11Menthol
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
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Want another top-tier option? Wellnesse in Oral Care currently meets our top criteria. Review its formula scope and cited records before deciding.
03
Who owns it
Ownership & Independence
Bite is operated by The Kind Lab PBC, a public benefit corporation, and is bootstrapped and founder-controlled by Lindsay McCormick (founder/CEO) with co-founder Asher Hunt. Extensive coverage confirms it is self-funded and not acquired; one aggregator's unverified "Draft Ventures" mention is contradicted by the bootstrapped record.
Ownership recordIndependent
Founder-ownedBite
Founded
2017
Headquarters
Los Angeles, CA
Control
Founder-controlled by Lindsay McCormick (The Kind Lab PBC); bootstrapped, no corporate parent, not acquired.
04
Where to buy
Key Products
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