Our take
Why We Trust This Brand
Bite is bootstrapped and founder-controlled — Lindsay McCormick turned down every Shark Tank offer specifically to keep control — and it is a Certified B Corp with no corporate parent and no acquisition. The bits are clean: fluoride-free with nano-hydroxyapatite, SLS-free, vegan, and cruelty-free. We score the ingredients an 8 (and independence a 9) because one aggregator lists an unverified investor and the "nano" hydroxyapatite form draws mild scrutiny, though both are minor.
What's inside
Ingredients & Safety
Dry toothpaste tablets — fluoride-free bits remineralize with nano-hydroxyapatite and xylitol, SLS-free (sodium cocoyl glutamate), no parabens or artificial preservatives. A separate fluoride SKU uses sodium monofluorophosphate, so pick the version you want.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Erythritol
- Xylitol
- Calcium Carbonate
- Natural Peppermint Flavor
- Hydroxyapatite (nano)
- Sodium Bicarbonate also listed as Baking Soda
- Guar Gum
- Sodium Cocoyl Glutamate
- Zinc Citrate
- Silicon Dioxide also listed as Silica, E551
- Menthol
Prefer a spotless pick? Davids in Oral Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Bite is operated by The Kind Lab PBC, a public benefit corporation, and is bootstrapped and founder-controlled by Lindsay McCormick (founder/CEO) with co-founder Asher Hunt. Extensive coverage confirms it is self-funded and not acquired; one aggregator's unverified "Draft Ventures" mention is contradicted by the bootstrapped record.
Where to buy
Key Products
- Toothpaste Bits (Fluoride-Free) View on Amazon →
- Mouthwash Bits View on Amazon →
- Bite Floss View on Amazon →
- Whitening Gel View on Amazon →
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.