Our take
Why We Trust This Brand
A genuinely small, founder-owned-and-operated indie with unusually minimalist, transparent formulas and organic botanical actives rather than synthetic fillers.
What's inside
Ingredients & Safety
The Minimalist Serum Foundation is a skincare-makeup hybrid — cold-pressed broccoli-seed oil and coconut-derived emollients carry a healing complex of milk thistle, neem, horsetail, and sea buckthorn, with only mineral pigments for shade. No synthetic fragrance, parabens, or talc.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Cold Pressed Brassica Oleracea (Broccoli) Seed Oil
- Coconut Alkanes (and) Coco-Caprylate/Caprate
- Mica (CI 77019) (and) Lauroyl Lysine
- Silica also listed as Silica, E551
- Silybum Marianum (Milk Thistle) Seed Extract
- Azadirachta Indica (Neem) Extract
- Equisetum Arvense (Horsetail) Extract
- Melissa Officinalis (Lemon Balm) Extract
- Hippophae Rhamnoides (Sea Buckthorn) Seed Extract
- Glycyrrhiza Glabra (Licorice Root) Extract
- Tocopherol (Vitamin E)
- Titanium Dioxide (CI 77891)
- Iron Oxides (CI 77491, CI 77492, CI 77499)
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
Launched in 2009 by Svetlana Zakharevich (bootstrapped) and she is listed as founder and CEO; no venture, private-equity, or acquisition event was found.
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Minimalist Corrective Serum Foundation Search on Amazon →
- Air Tint Search on Amazon →
- Lip Boost Search on Amazon →
- Eye Tint Search on Amazon →
- Corrective Serum Foundation Search on Amazon →