Our take
Why We Trust This Brand
A genuinely small, founder-owned-and-operated indie with unusually minimalist, transparent formulas and organic botanical actives rather than synthetic fillers.
What's inside
Ingredients & Safety
The Minimalist Serum Foundation is a skincare-makeup hybrid — cold-pressed broccoli-seed oil and coconut-derived emollients carry a healing complex of milk thistle, neem, horsetail, and sea buckthorn, with only mineral pigments for shade. No synthetic fragrance, parabens, or talc.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Cold Pressed Brassica Oleracea (Broccoli) Seed Oil
- Coconut Alkanes (and) Coco-Caprylate/Caprate
- Mica (CI 77019) (and) Lauroyl Lysine
- Silica also listed as Silica, E551
- Silybum Marianum (Milk Thistle) Seed Extract
- Azadirachta Indica (Neem) Extract
- Equisetum Arvense (Horsetail) Extract
- Melissa Officinalis (Lemon Balm) Extract
- Hippophae Rhamnoides (Sea Buckthorn) Seed Extract
- Glycyrrhiza Glabra (Licorice Root) Extract
- Tocopherol (Vitamin E)
- Titanium Dioxide (CI 77891)
- Iron Oxides (CI 77491, CI 77492, CI 77499)
Who owns it
Ownership & Independence
Launched in 2009 by Svetlana Zakharevich (bootstrapped) and she is listed as founder and CEO; no venture, private-equity, or acquisition event was found.
Where to buy
Key Products
- Minimalist Corrective Serum Foundation View on Amazon →
- Air Tint View on Amazon →
- Lip Boost View on Amazon →
- Eye Tint View on Amazon →
- Corrective Serum Foundation View on Amazon →
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