Tom's of Maine Kids Toothpaste (Silly Strawberry) Review | Ingredients & Ownership

Our take

Why It’s on Our Radar

We don't recommend it pending the litigation. A "natural" kids product facing an active lawsuit alleging lead and arsenic contamination is exactly what parents should know about.

What's inside

Ingredients & Safety

A calcium-carbonate/silica kids toothpaste that a 2025 suit alleges is contaminated with lead and arsenic (contaminants, likely via the mineral abrasive), plus sodium lauryl sulfate.

Worth a closer look 2 ingredients we flag

Caution Sodium Lauryl Sulfate (sometimes listed as SLS) Strong surfactant linked to skin irritation, strips natural oils.

Watch Carrageenan (sometimes listed as E407) A seaweed-derived thickener that animal studies tie to gut inflammation, so it is often avoided by people with digestive conditions.

Ingredient list reviewed

Calcium Carbonate
Water also listed as Aqua, Purified Water
Glycerin also listed as Glycerine, Vegetable Glycerin
Hydrated Silica
Xylitol
Sodium Lauryl Sulfate also listed as SLS Caution
Carrageenan also listed as E407, Irish Moss Extract Watch
Natural Flavor
Zinc Citrate

Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.

Want a cleaner option? RiseWell in Oral Care currently meets our top criteria. Review its formula scope and cited records before deciding.

Who owns it

Ownership & Independence

Tom's of Maine has been owned by Colgate-Palmolive since 2006.

Ownership record Acquired

Founded: 1970
Headquarters: Kennebunk, ME
Control: Owned by Colgate-Palmolive (acquired Tom's of Maine in 2006)

Products covered

Key Products

We don't link to buy products we flag. Read why above, or see RiseWell, which meets our top criteria.

Kids Natural Fluoride-Free Toothpaste (Silly Strawberry)

Tom's of Maine Kids Toothpaste (Silly Strawberry)