Our take
Why It’s on Our Radar
We don't recommend it pending the litigation. A "natural" kids product facing an active lawsuit alleging lead and arsenic contamination is exactly what parents should know about.
What's inside
Ingredients & Safety
A calcium-carbonate/silica kids toothpaste that a 2025 suit alleges is contaminated with lead and arsenic (contaminants, likely via the mineral abrasive), plus sodium lauryl sulfate.
Worth a closer look — 2 ingredients we flag:
Sodium Lauryl Sulfate — sometimes listed as SLS
Strong surfactant linked to skin irritation, strips natural oils.
Carrageenan — sometimes listed as E407
A seaweed-derived thickener that animal studies tie to gut inflammation, so it is often avoided by people with digestive conditions.
Ingredient List Reviewed
- Calcium Carbonate
- Water also listed as Aqua, Purified Water
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Hydrated Silica
- Xylitol
- Sodium Lauryl Sulfate also listed as SLS Caution
- Carrageenan also listed as E407, Irish Moss Extract Watch
- Natural Flavor
- Zinc Citrate
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Davids in Oral Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Tom's of Maine has been owned by Colgate-Palmolive since 2006.
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Kids Natural Fluoride-Free Toothpaste (Silly Strawberry) Search on Amazon →