Our take
Why It’s on Our Radar
We don't recommend it pending the litigation. A "natural" kids product facing an active lawsuit alleging lead and arsenic contamination is exactly what parents should know about.
What's inside
Ingredients & Safety
A calcium-carbonate/silica kids toothpaste that a 2025 suit alleges is contaminated with lead and arsenic (contaminants, likely via the mineral abrasive), plus sodium lauryl sulfate.
Worth a closer look — 2 ingredients we flag:
Sodium Lauryl Sulfate — sometimes listed as SLS
Strong surfactant linked to skin irritation, strips natural oils.
Carrageenan — sometimes listed as E407
A seaweed-derived thickener that animal studies tie to gut inflammation, so it is often avoided by people with digestive conditions.
Full Ingredient List
- Calcium Carbonate
- Water also listed as Aqua, Purified Water
- Glycerin also listed as Glycerine, Vegetable Glycerin
- Hydrated Silica
- Xylitol
- Sodium Lauryl Sulfate also listed as SLS Caution
- Carrageenan also listed as E407, Irish Moss Extract Watch
- Natural Flavor
- Zinc Citrate
Prefer a spotless pick? Davids in Oral Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Tom's of Maine has been owned by Colgate-Palmolive since 2006.
Where to buy
Key Products
- Kids Natural Fluoride-Free Toothpaste (Silly Strawberry) View on Amazon →
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