Our take
Why We Trust This Brand
All Good pairs a non-nano zinc active and no chemical filters with EWG Verified status and an affordable price, plus airtight independence as a women-owned, founder-run B Corp. We hold it at 8 (not 9) because the emulsion relies on several synthetic emulsifiers and includes butyloctyl salicylate (a synthetic spreading agent, not a UV filter) that clean-beauty purists sometimes flag. The 2019 RSF financing was a loan, not an equity sale, so founder control is intact.
What's inside
Ingredients & Safety
Non-nano zinc oxide is the sole active (~16% in the Sport SPF 30 lotion; sprays run ~14%, some SKUs up to 20%); no chemical UV filters. Inactives include aloe, shea butter, calendula flower, green tea and plant oils, but also butyloctyl salicylate and synthetic fatty-alcohol emulsifiers.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Non-Nano Zinc Oxide 16%
- Aloe Barbadensis Leaf Juice also listed as Aloe Vera
- Butyrospermum Parkii (Shea Butter)
- Butyloctyl Salicylate
- Calendula Officinalis Flower Extract also listed as Calendula
- Camellia Sinensis (Green Tea) Leaf Extract
- Tocopherol also listed as Vitamin E
Prefer a spotless pick? Stream2Sea in Sunscreen & Sun Care is Clean Verified — every ingredient clean, with no recalls or lawsuits on record.
Who owns it
Ownership & Independence
Elemental Herbs, Inc. (d/b/a All Good) is privately held and founder-owned by Caroline Duell (CEO) and Ryan Duell, headquartered in Morro Bay, CA, and Certified B Corp. In 2019 it took a $325k term loan and $500k line of credit from RSF Social Finance, debt financing rather than an equity investment, so it remains independent with no VC/conglomerate ownership.
Where to buy
Key Products
- Sport Mineral Sunscreen Lotion SPF 30 View on Amazon →
- Sport Mineral Sunscreen Spray SPF 30 View on Amazon →
- Kid's Mineral Sunscreen Lotion SPF 30 View on Amazon →
- Mineral Sunscreen Butter Stick SPF 50 View on Amazon →
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