Our take
Why We Trust This Brand
All Good pairs a non-nano zinc active and no chemical filters with EWG Verified status and an affordable price, plus airtight independence as a women-owned, founder-run B Corp. We hold it at 8 (not 9) because the emulsion relies on several synthetic emulsifiers and includes butyloctyl salicylate (a synthetic spreading agent, not a UV filter) that clean-beauty purists sometimes flag. The 2019 RSF financing was a loan, not an equity sale, so founder control is intact.
What's inside
Ingredients & Safety
Non-nano zinc oxide is the sole active (~16% in the Sport SPF 30 lotion; sprays run ~14%, some SKUs up to 20%); no chemical UV filters. Inactives include aloe, shea butter, calendula flower, green tea and plant oils, but also butyloctyl salicylate and synthetic fatty-alcohol emulsifiers.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Non-Nano Zinc Oxide 16%
- Aloe Barbadensis Leaf Juice also listed as Aloe Vera
- Butyrospermum Parkii (Shea Butter)
- Butyloctyl Salicylate
- Calendula Officinalis Flower Extract also listed as Calendula
- Camellia Sinensis (Green Tea) Leaf Extract
- Tocopherol also listed as Vitamin E
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Want another top-tier option? Stream2Sea in Sunscreen & Sun Care currently meets our top criteria. Review its formula scope and cited records before deciding.
Who owns it
Ownership & Independence
Elemental Herbs, Inc. (d/b/a All Good) is privately held and founder-owned by Caroline Duell (CEO) and Ryan Duell, headquartered in Morro Bay, CA, and Certified B Corp. In 2019 it took a $325k term loan and $500k line of credit from RSF Social Finance, debt financing rather than an equity investment, so it remains independent with no VC/conglomerate ownership.
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Sport Mineral Sunscreen Lotion SPF 30 Search on Amazon →
- Sport Mineral Sunscreen Spray SPF 30 Search on Amazon →
- Kid's Mineral Sunscreen Lotion SPF 30 Search on Amazon →
- Mineral Sunscreen Butter Stick SPF 50 Search on Amazon →