Our take
Why We Trust This Brand
Independence is documented in trade press — the founder remains majority owner and declined controlling venture capital; clean credentials are external.
What's inside
Ingredients & Safety
The Su/Stain Lip Stain is an oil and butter formula — castor and jojoba oils, cocoa and shea butters, sunflower oil, and vitamin E — with EcoCert mineral pigments and sustainable palm. Free of synthetic preservatives, parabens, gluten, and nanoparticles.
Certifications
No listed ingredient is currently on our watch or caution list. This finding applies only to the ingredient list shown below and may not cover every product, variant, market, or reformulation.
Ingredient List Reviewed
- Ricinus Communis (Castor) Seed Oil
- Simmondsia Chinensis (Jojoba) Seed Oil
- Hydrogenated Palm Oil
- Theobroma Cacao (Cocoa) Seed Butter
- Butyrospermum Parkii (Shea) Butter
- Helianthus Annuus (Sunflower) Seed Oil
- Tocopherol (Vitamin E)
- Iron Oxides also listed as CI 77491, CI 77492
- Titanium Dioxide also listed as Non-Nano Titanium Dioxide, CI 77891
- Mica
- Manganese Violet
Formula scope: the disclosed ingredient list captured for this review. Formulas can differ by product, scent, country, and date; compare the current package with this list before deciding.
Who owns it
Ownership & Independence
Founded in 2011 by Ashley Prange, who remains founder, CEO, and majority owner per trade coverage of its Ulta launch (she "turned away a deal on the table"). "Majority owner" leaves room for minority holders; the business is confirmed live in 2026.
Where to buy
Key Products
As an Amazon Associate, we earn from qualifying purchases. Commissions never influence scores.
Check the exact formula, size, seller, and availability on Amazon. Search links show results that may include other brands. Links open in a new tab.
- Su/Stain Semi-Matte Lip Stain Search on Amazon →
- The Créme Foundation (liquid) Search on Amazon →
- Powder Foundation Search on Amazon →
- Concealer Search on Amazon →
- Cheek + Eye Color Search on Amazon →