Our take
Why We Trust This Brand
Independence is documented in trade press — the founder remains majority owner and declined controlling venture capital; clean credentials are external.
What's inside
Ingredients & Safety
The Su/Stain Lip Stain is an oil and butter formula — castor and jojoba oils, cocoa and shea butters, sunflower oil, and vitamin E — with EcoCert mineral pigments and sustainable palm. Free of synthetic preservatives, parabens, gluten, and nanoparticles.
Certifications
We read every line on this label. Nothing here is on our watch or caution list — no synthetic fragrance, no flagged chemicals.
Full Ingredient List
- Ricinus Communis (Castor) Seed Oil
- Simmondsia Chinensis (Jojoba) Seed Oil
- Hydrogenated Palm Oil
- Theobroma Cacao (Cocoa) Seed Butter
- Butyrospermum Parkii (Shea) Butter
- Helianthus Annuus (Sunflower) Seed Oil
- Tocopherol (Vitamin E)
- Iron Oxides also listed as CI 77491, CI 77492
- Titanium Dioxide also listed as Non-Nano Titanium Dioxide, CI 77891
- Mica
- Manganese Violet
Who owns it
Ownership & Independence
Founded in 2011 by Ashley Prange, who remains founder, CEO, and majority owner per trade coverage of its Ulta launch (she "turned away a deal on the table"). "Majority owner" leaves room for minority holders; the business is confirmed live in 2026.
Where to buy
Key Products
- Su/Stain Semi-Matte Lip Stain View on Amazon →
- The Créme Foundation (liquid) View on Amazon →
- Powder Foundation View on Amazon →
- Concealer View on Amazon →
- Cheek + Eye Color View on Amazon →
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