Cleaning ownership register

Who owns your “natural” cleaning products?

By the Trusted Labels team · Published February 26, 2026 · Ownership verified September 29, 2026 · US shopping context

SC Johnson owns Mrs. Meyer’s, Method, Ecover and Babyganics. Unilever owns Seventh Generation. Each answer below links to its source. Who owns a brand doesn’t tell you what’s in the bottle, so we check both.

A shopper reading the ingredient label on the back of a product

If you buy Method

Swap the Method product you use

We score every brand on ingredients and ownership before it reaches this list. The shop links are affiliate links: as an Amazon Associate we earn from qualifying purchases, at no extra cost to you. Certain content that appears on this site comes from Amazon. This content is provided “as is” and is subject to change or removal at any time.

  1. Everyone 3-in-1 Soap, Cedar + Citrus (32 oz)

    Body wash: a 32 oz pump bottle that also works as shampoo and bubble bath. Scented with cedarwood, orange and lavender oils.

    Ingredients 9/10 Independent
    Everyone 3-in-1 Soap, Cedar + Citrus (32 oz) View product on Amazon Why we picked it
  2. Blueland Multi-Surface Cleaner Starter Set (Fresh Lemon)

    All-purpose spray: a spray bottle and 4 tablets. Drop a tablet in water for a lemon-scented counter spray. EPA lists it as Safer Choice. It does not disinfect.

    Ingredients 8/10 VC-Backed
    Blueland Multi-Surface Cleaner Starter Set (Fresh Lemon) View product on Amazon Why we picked it
  3. ATTITUDE Gentle Hand Soap, Oat, Unscented (16 oz)

    Hand soap: a ready-to-use 16 oz pump bottle with no added fragrance. Nothing to mix.

    Ingredients 10/10 Independent
    ATTITUDE Gentle Hand Soap, Oat, Unscented (16 oz) View product on Amazon Why we picked it
  4. AspenClean Dish Soap & Refill (Unscented)

    Dish soap: a fragrance-free soap in an 18 oz pump bottle, plus a 64 oz refill. EWG lists it as EWG Verified.

    Ingredients 10/10 Independent
    AspenClean Dish Soap & Refill (Unscented) View product on Amazon Why we picked it

The current parent companies

Parent company4 brands

SC Johnson

  • Mrs. Meyer's Clean DayAcquired 2008
  • BabyganicsAcquired 2016
  • MethodAcquired 2018
  • EcoverAcquired 2018
Parent company1 brand

Unilever

  • Seventh GenerationAcquired 2016
Each owner links to its evidence and the date we last checked it.
BrandCurrent parentAcquisition evidenceAssessmentPossible alternative
Mrs. Meyer's Clean Day SC JohnsonVerified 2008: Caldrea Company acquisition included Mrs. Meyer’s.Primary acquisition source Lavender spray assessment For an unscented concentrate: Branch Basics.Compare this use →
Method SC JohnsonVerified Agreement announced September 14, 2017; SC Johnson’s current timeline lists 2018.Primary acquisition source Formula checks for Method For a tablet surface spray: Blueland.Compare this use →
Ecover SC JohnsonVerified Same People Against Dirty transaction as Method: 2017 agreement; 2018 in the current timeline.Primary acquisition source Formula checks for Ecover For surface cleaning: compare all three systems. Laundry needs a separate comparison.Compare this use →
Babyganics SC JohnsonVerified 2016: Babyganics added to SC Johnson’s portfolio.Primary acquisition source Product-scope limits No blanket substitute for baby-care products. This comparison covers household surfaces only.
Seventh Generation UnileverVerified October 20, 2016: acquisition recorded in Unilever’s full-year results (page 19).Primary acquisition source Cleaning vs disinfecting For a surface disinfectant: Force of Nature, if its label fits your task.Compare this use →

Why two dates for Method and Ecover? SC Johnson’s September 2017 announcement describes an agreement subject to approvals. Its current acquisition timeline lists 2018. We show both source descriptions rather than treating an announcement as a closing date. Our earlier table incorrectly assigned Method to SC Johnson in 2012.

Separate the evidence

An owner is not an ingredient assessment

Two brands with the same owner can still use different formulas. An independent brand can still sell a product that isn’t right for you. Check the label on the exact bottle you buy.

Seals are a separate question. A seal covers only the product its certifier names, so check the certifier’s own list. A seal doesn’t tell you who owns the brand.

SC Johnson

Mrs. Meyer’s

Our Lavender surface-spray assessment identifies fragrance and named preservatives from its current disclosure. It does not apply to every Mrs. Meyer’s product.

Method

Switching from Mrs. Meyer’s to Method changes the brand, not the owner. To check a Method bottle, look it up in SC Johnson’s ingredient list. We haven’t scored Method’s formulas in this guide. Buy Method body wash, all-purpose spray, hand soap or dish soap? The swaps at the top name one product for each. Blueland is an option if you want a refill tablet; its Fresh Lemon surface spray is still scented.

Babyganics

Babyganics sells household and personal-care products. Neither the owner nor the word “baby” tells you a product suits your baby. Surface cleaners are not swaps for baby wash, skincare or bottle cleaning, so we don’t name one swap for every Babyganics product.

Unilever

Seventh Generation

Our Seventh Generation ownership file covers who owns it. When you shop, decide first whether you need to clean or to kill germs. A disinfectant has an EPA number, a list of surfaces and a wait time on its label. Branch Basics and Blueland clean, but they don’t disinfect.

Sink, shower and surfaces

Pick the job before the brand

Six products, none owned by SC Johnson. The first row swaps the three Method soaps. The second covers counters and other hard surfaces.

Compare the three surface kits →

Sink and shower

None of these three soaps disinfect. For that, see Force of Nature in the next row.

Body wash

Independent

Everyone by EO

3-in-1 Soap, Cedar + Citrus, 32 oz

The closest everyday swap for Method body wash. It is a big pump bottle for the shower, and it also works as shampoo and bubble bath. Leaping Bunny certifies its maker, EO Products, as cruelty-free.

Replaces
Method body wash
Scent
Cedarwood, orange and lavender essential oils
Skip if
You want a body wash with no scent at all.
Tradeoff
One soap does hair, body and bath, so it is not a separate shampoo and conditioner. The 32 oz bottle is big for a small shower shelf.

Hand soap

Independent

ATTITUDE

Gentle Hand Soap, Oat, Unscented, 16 oz

The easy switch from Method hand soap: a pump bottle you set by the sink, with nothing to mix. It has no added fragrance, which helps if scents bother anyone at home.

Replaces
Method hand soap
Scent
None added
Skip if
You liked Method’s scents or its foam. The same Amazon page also sells a Fresh Apple scent.
Tradeoff
It pumps out as a liquid, not as foam like Method’s foaming soap, and it has no scent. The 16 oz bottle runs out sooner than a big refill jug.

Dish soap

Independent

AspenClean

Dish Soap & Refill, Unscented: 18 fl oz pump bottle + 64 fl oz refill

A pump bottle for the sink plus a big refill, so you won’t rebuy for a while. It has no fragrance, and EWG lists it as EWG Verified.

Replaces
Method dish soap
Scent
None (fragrance-free)
Skip if
You want a scented dish soap. AspenClean sells Lavender & Lemongrass and Eucalyptus & Rosemary versions of the same set.
Tradeoff
You buy a lot at once. The 64 oz refill fills the pump bottle more than three times, so it needs room under the sink.

Household surfaces

Our comparison covers setup, surfaces, scent and refills for these three kits.

Routine cleaning

Independent

Branch Basics

Premium Starter Kit: 33.8 fl oz concentrate, 5 labeled bottles, Oxygen Boost

One unscented concentrate for the whole house. The kit has labeled bottles for all-purpose, glass, bathroom, hand wash and laundry.

Replaces
Method’s separate surface, glass and bathroom sprays
Scent
Unscented
Skip if
You want one spray that is ready today. You measure and mix each bottle.
Tradeoff
It is a full kit, not one bottle, and it does not disinfect.

All-purpose spray

VC-Backed

Blueland

Multi-Surface Cleaner Starter Set, Fresh Lemon: 1 spray bottle + 4 tablets

A lemon-scented spray for counters, stovetops and sealed stone. You keep the bottle and buy small tablets after that. EPA lists this cleaner as Safer Choice certified.

Replaces
Method all-purpose spray
Scent
Fresh Lemon
Skip if
You need to kill germs. It cleans but does not disinfect.
Tradeoff
You mix each bottle yourself: fill it with water, drop in a tablet and wait for it to dissolve.

Disinfecting

Independent

Force of Nature

Starter Kit: countertop appliance + 5 Activator Capsules

The swap that also disinfects, if you used Method’s antibacterial spray to kill germs. Its EPA label sets the surfaces and contact times.

Replaces
Method antibacterial all-purpose spray
Scent
No added fragrance
Skip if
You only need everyday cleaning. A plain spray is less work.
Tradeoff
You make each batch in a small countertop appliance, and the surface must stay wet for the label’s full contact time.