Cleaning ownership register

Who owns your “natural” cleaning products?

By the Trusted Labels team · Published February 26, 2026 · Ownership verified September 29, 2026 · US shopping context

SC Johnson owns Mrs. Meyer’s, Method, Ecover and Babyganics. Unilever owns Seventh Generation. The table links each ownership answer to primary evidence. Ownership, formulation and our preferred alternatives are separate decisions.

Product photos and kit links on this page are Amazon affiliate links: as an Amazon Associate, Trusted Labels earns from qualifying purchases. Ownership sources and manufacturer links are unpaid. Certain content that appears on this site comes from Amazon. This content is provided “as is” and is subject to change or removal at any time.

A shopper reading the ingredient label on the back of a product

The current parent companies

Parent company4 brands

SC Johnson

  • Mrs. Meyer's Clean DayAcquired 2008
  • BabyganicsAcquired 2016
  • MethodAcquired 2018
  • EcoverAcquired 2018
Parent company1 brand

Unilever

  • Seventh GenerationAcquired 2016
Each owner links to its evidence and the date we last checked it. “Alternative” describes a possible use match, not a safety conclusion.
BrandCurrent parentAcquisition evidenceAssessmentPossible alternative
Mrs. Meyer's Clean Day SC JohnsonVerified 2008: Caldrea Company acquisition included Mrs. Meyer’s.Primary acquisition source Lavender spray assessment For an unscented concentrate: Branch Basics.Compare this use →
Method SC JohnsonVerified Agreement announced September 14, 2017; SC Johnson’s current timeline lists 2018.Primary acquisition source Formula checks for Method For a tablet surface spray: Blueland.Compare this use →
Ecover SC JohnsonVerified Same People Against Dirty transaction as Method: 2017 agreement; 2018 in the current timeline.Primary acquisition source Formula checks for Ecover For surface cleaning: compare all three systems. Laundry needs a separate comparison.Compare this use →
Babyganics SC JohnsonVerified 2016: Babyganics added to SC Johnson’s portfolio.Primary acquisition source Product-scope limits No blanket substitute for baby-care products. This comparison covers household surfaces only.
Seventh Generation UnileverVerified October 20, 2016: acquisition recorded in Unilever’s full-year results (page 19).Primary acquisition source Cleaning vs disinfecting For a surface disinfectant: Force of Nature, if its label fits your task.Compare this use →

Why two dates for Method and Ecover? SC Johnson’s September 2017 announcement describes an agreement subject to approvals. Its current acquisition timeline lists 2018. We show both source descriptions rather than treating an announcement as a closing date. Our earlier table incorrectly assigned Method to SC Johnson in 2012.

Separate the evidence

An owner is not an ingredient assessment

A shared parent does not mean shared formulas. An independent brand can also sell a product that fails your requirements. Check the exact product name, scent, country, label and directions before comparing alternatives.

Certifications are a third, separate question. A seal covers only the product or company its certifier names, so check the certifier’s own listing for the exact product. A seal does not tell you who owns the brand.

SC Johnson

Mrs. Meyer’s

Our Lavender surface-spray assessment identifies fragrance and named preservatives from its current disclosure. It does not apply to every Mrs. Meyer’s product.

Method

Switching from Mrs. Meyer’s to Method changes the brand, but keeps the same parent. Start with the exact bottle in SC Johnson’s ingredient disclosure directory. We have not assigned a new Method formula score in this guide. Blueland is an option if you want a refill tablet; its Fresh Lemon surface spray is still scented.

Ecover

Match the product category first. A surface spray comparison cannot establish a replacement for laundry detergent or dishwasher tablets. Check the local product label and the manufacturer’s ingredient disclosure; use our cleaning category to find the relevant product assessment.

Babyganics

The acquisition covers a brand with household and personal-care products. Neither ownership nor “baby” branding establishes suitability. We are not treating these surface cleaners as substitutes for baby wash, skincare or feeding-equipment care. No blanket alternative is justified here.

Unilever

Seventh Generation

Our Seventh Generation ownership file covers the parent relationship. For product choice, distinguish everyday cleaners from products labeled as disinfectants. Match the latter by their EPA registration, use sites and contact time; Branch Basics concentrate and Blueland Multi-Surface Cleaner are not disinfectants.

Next step · household surfaces

Pick a cleaning job before a brand

Compare all three systems →

Our Branch Basics vs Blueland vs Force of Nature comparison covers setup, compatible surfaces, fragrance and refills. It is based on published documentation, not hands-on performance testing.

Routine cleaning

Branch Basics

Consider it if you want an unscented concentrate and are willing to measure dilutions. It does not disinfect.

Read its limitations →

Tablet refills

Blueland

Consider the Multi-Surface Cleaner if a scented surface spray fits your needs. The comparison also links Blueland’s own product page.

See the surface directions →

Surface disinfection

Force of Nature

Consider it if you can prepare fresh solution and keep surfaces wet for the label’s contact time.

Check the EPA-label limits →

The kit options below reuse our existing ingredient scores and ownership classifications; they are not new product tests or proof of exclusive founder ownership. Read the scoring definitions.

If the system fits

Two kit options from the comparison

Ingredients and ownership are assessed separately; neither is a guarantee of safety or performance.

  1. Branch Basics Premium Starter Kit

    For everyday cleaning with an unscented concentrate. Measure each dilution; it does not disinfect.

    Ingredients 10/10 Independent
    Branch Basics Premium Starter Kit View product on Amazon Why we picked it
  2. Force of Nature Starter Kit (Appliance + Capsules)

    For label-directed surface disinfection. Requires its appliance, capsules, fresh batches and wet contact time.

    Ingredients 10/10 Independent
    Force of Nature Starter Kit (Appliance + Capsules) View product on Amazon Why we picked it